
Will it taste as good when shoved down our throats?
Due to the coronavirus pandemic, Japan has kept its borders closed to most foreigners for the past two years. Although recently we’ve seen signs of that policy starting to relax, tourists are still by and large not permitted to enter the country.
However, in a recent announcement from the Ministry of Recreation and Planning, it seems that when Japan does reopen to foreign tourists, things are going to be a little… different.
It was announced that, upon landing in Japan and as part of going through customs, tourists will be given a digital or paper “C.O.” card that, among other things, requires them to track that they purchase and eat sushi at least once per day while in the country.
▼ Is too much of a good thing a bad thing?
The Japanese government explained that the goal with the new policy is to help revitalize restaurants and tourism industries that have been floundering ever since the pandemic started.
Udesho Chiga, a representative on the committee that came up with the “C.O.” card initiative, said during a press conference:
“While we hope that foreigners will spend their time enjoying traditional Japanese culture, their amusement patterns can be quite unpredictable, and unfortunately we cannot afford to take any chances. Convenience store rice balls and Don Quijote Pocky are not going to be enough.”
He went on to explain that sushi was chosen because, as an industry, it in particular has been hit hard by the pandemic, with billions of yen of unsold sushi flooding the market and putting many traditional makers out of business.
▼ “The daily sushi requirement aims to open foreigners’ mouths, hearts, and wallets,” Chiga claimed.
However, the new policy does not end with the daily sushi requirement. The “C.O.” card (which stands for “COME ON” Japan) is currently planned to have other daily tasks that foreign tourists must fulfill, including:
- Purchasing traditional geta sandals and wearing them while outside at all times
- Purchasing and wearing traditional fundoshi underwear (which will be periodically checked)
- Using only squat toilets at all facilities
- And more
While that may seem like a lot to keep track of, participating stores will have big “COME ON US!!!” stickers posted on their storefront, along with the COME ON Japan mascot:
▼ Come-inari-kun is based on a lightning bolt, ready to “give a jolt to Japan’s economy!”
Udesho Chiga also added that foreign tourists who are still worried about keeping track of all the new requirements can optionally have a 24/7 native Japanese chaperone assigned to them if they’d like.
“In order to make things fair, the chaperone will have their own daily quotas to fulfill as well,” he said. “Each day, they are required to say ‘Atsui desu ne!’ (‘It’s hot!) or ‘Samui desu ne!’ (‘It’s cold!’) at least 44 times depending on the temperature.”
▼ And adjusting any sort of thermostat will result in a 51,000 yen (US$420.69) fine.
So what do you think? Will the daily sushi requirement revitalize tourism in Japan? Or is it just another nonsensical pandemic policy like last year’s Olympic stadium waifu pillow spectators?
Let us know and remember to have a happy April Fools’ Day!
Source: April Fool’s!
Top image: Pakuasto
Insert images: Pakutaso (1, 2), Pixabay, Pakutaso, Unsplash (edited by SoraNews24)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!





Japan to reopen to international tourists with new entry requirements
Japan removes tour guide requirement for foreign tourists
Japan will officially reopen to independent foreign travelers in three weeks, prime minister announces
Japan reopens to international tourists June 10, no vaccinations required for 98 countries
Japan will no longer require pre-departure COVID tests for international travelers
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Lipton releases… Pudding Milk Tea in Japan?!?
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Hello Kitty is now a transforming truck robot[Photos]
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
What are the worst things about living in the Japanese countryside?[Survey]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese government wants to encourage wealthy foreigners to travel deeper into Japan, NHK says
Japan’s Olympic stadium to fill thousands of empty spectator seats with waifu pillows
New Tokyo restaurant charges higher prices to foreign tourists than Japanese locals