
Responses show fans have some complicated feelings about their oshi.
It’s no secret that Japan is home to some very loyal and passionate fans. That sort of fandom is such a significant part of the pop culture landscape that in recent years a new term, oshi, has come about to indicate one’s very favorite idol singer, media personality, or TV drama/movie star.
There’s often an element of romantic attraction mixed in with the feelings of admiration fans have towards their oshi, which in turn is why many performers keep their love life on the down-low (provided they’re allowed to have a love life at all). But while the subconscious daydream of “Maybe one day my oshi and I could end up together” is a not-uncommon part of being an idol fan, does that mean fans really want to tie the know with their oshi?
To investigate, Japanese matchmaking and wedding coordination company Tameny conducted a survey of 2,400 single men and women between the ages of 20 and 39, asking them “Do you want to marry your oshi?” The responses were:
● Yes, I do want to marry my oshi: 24.5 percent
● No, I don’t want to marry my oshi: 36.2 percent
● I’m not sure: 39.3 percent
While more respondents answered “no” than “yes,” one in four still would like to upgrade their relationship from fan and idol to husband and wife. It’s also worth noting how large the undecided group is, with nearly 40 percent who apparently have strong enough feelings of affection towards their favorite idol that they’re not willing to completely divorce themselves from the ambition of marrying them.
▼ Not always an easy decision, apparently
Of course, even if somewhere in the 25-to-65-percent range of fans would like to marry their oshi, that desire is going to go unfulfilled for a whole lot of them. At the same time, it’s the nature of show business that idols who are popular enough to earn oshi status are usually attractive, outgoing people, and thus likely to eventually find love. So Tameny also asked the survey participants “How would you feel if your oshi got married [to someone other than you]?”, to which they answered:
● As a fan, I’d be happy: 17.9 percent
● As a fan, I’d be sad: 9.9 percent
● I’d feel half happy and half sad: 18.8 percent
● I’d stop being their fan: 5.8 percent
● I’d rather they get married than retire from performing: 7.7 percent
● I’m not sure: 40 percent
It might feel sort of strange to see only 17.9 percent say they’d simply be happy, since that’s less than the 24.5 percent who don’t have any interest in marrying their oshi. As indirectly alluded to in one of the other responses, though, sometimes idols getting married in Japan coincides with them retiring, or “graduating,” as it’s often called, from active performing, whether due to a desire to focus on their private/family life, projected loss of popularity from fans whose fandom did stem from romantic attraction, or other factors.
Because of that, even fans who like their oshi in a purely platonic way can still be less than wholeheartedly happy when they get married, since it sometimes also signals the beginning of the end of their idol career. With that in mind, it’s not such a shock that mixed or unsure feelings were the two most common responses, since even if fans are happy to see their oshi find true love, they’ll still be sad if that means they can’t see the anymore. Maybe that’s why this Tokyo company lets employees take time off from work to sort out their feelings if their oshi gets married.
Source: PR Times
Top image: Pakutaso
Insert images: Pakutaso (edited by SoraNews24)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]


Nearly half of Japanese women in survey have an idol singer or anime crush
Japanese company allows workers to take vacation to grieve if favorite idol singer gets married
Survey asks Japanese women if they could marry a man who’s rich but ugly
Is the ideal spouse someone who’s your best friend or your war buddy? Japanese singles sound off
Tokyo police create public service warning about kids obsessing over their favorite male idols
Japan has a new cute and clever sunblock for cat lovers
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Kanji ice cream becomes a sell-out hit in Japan
The story of our reporter P.K. Sanjun’s heart attack
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Suspected yakuza member arrested for having frequent flyer mile account
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Starbucks Japan has a secret breakfast set…and a hack for when it sells out
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Do Bare Feet of a Gorilla slides really make your legs slimmer?
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Should married couples in Japan be allowed to have different family names? Survey investigates
Over half of Japanese people in survey only dated three or fewer people before getting married
Overweight, bald, or cheap? Japanese women pick the man they’d least want to marry in survey
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Japanese pop idol A-chan reveals she’s always wanted to marry a fan, and she’s done it
Japanese idol asks fans to marry her, provided they can pay her 400,000 yen (US$3,550) a month
Could you marry an otaku? Japanese people rank the geek hobbies they’d let slide for love
Survey shows more Japanese married men, single Japanese women cheating on their romantic partners
Supporting anime/idol crush tops Japanese teen girls’ New Year’s cash spending targets【Survey】
Most of Japan’s new adults hope to fall in love and get married, according to recent survey
Japanese men share what they can put up with in a girlfriend, but would be marriage deal-breakers
What’s the minimum amount of money Japanese women want their husbands to earn? Survey investigates
Rich and bald or handsome and poor? Survey asks Japanese women who’d they’d rather marry
How often do Japanese people search for their ex online?【Survey】
Former AKB48 idol singer gets proposed to on first date, says yes, is now married
Over half of Japanese newlyweds haven’t been bothering with a wedding ceremony