oshi
Thanks to the experience and a new oshi, 25 years of mother-daughter conflict began to evaporate in seconds.
The millennial generation of women dishes on how they’ve spent the largest amount of money on themselves as a reward.
Taking a photo with a big celebrity crush results in high anxiety but also boosts something else unexpectedly for our writer.
Being a super fan isn’t as easy as it might seem, but you can avoid burnout with these tips!
Clever design lets you transform from serious professional to hardcore fan in seconds flat.
Because the Japanese school system isn’t going to teach them how to say “The set list is lit!”
If your definition of the perfect table for two is one for you and your 2-D oshi, you’ll want to stop by this kominka cafe.
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For those who aren’t planning to hang on to their monetary presents from grandma and grandpa, advancing their oshi is the top plan.
“I don’t love my crush anymore, but I want someone else to give them their love,” says message on Kyoto container.




















Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Tochigi man shares his family’s process for creating 16 years worth of rice paddy art
New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
Climbing season officially opens for Japan’s Mt. Hiyoriyama, the shortest mountain in the country
Tokyo revises accommodation tax amidst tourism boom, Airbnb rentals now included
Yoshinoya and Dragon Quest slaying scalpers with shift to made-to-order collaboration merch
7-Eleven Japan now has Vietnamese banh mi sandwiches, but how do they taste?[Taste test]
Raw chicken dishes to be regulated by Japanese government
Japan now has a Pokémon airport that features every species of Flying-type ever[Video]
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Tokyo revises accommodation tax amidst tourism boom, Airbnb rentals now included
Yoshinoya and Dragon Quest slaying scalpers with shift to made-to-order collaboration merch
7-Eleven Japan now has Vietnamese banh mi sandwiches, but how do they taste?[Taste test]
Raw chicken dishes to be regulated by Japanese government
Japan now has a Pokémon airport that features every species of Flying-type ever[Video]
Foreign tourists injured in Nissan GT-R crash near Tokyo’s Shibuya Scramble Crossing
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Starbucks Japan puts a bow on peach season with new limited-edition Peach Creamy Tea Latte
Grandpa Sensei solo art exhibition returning to Tokyo and he’ll be there every day of it
Potato-Chip-Flavored Dressing coming to stores in Japan
Japan to get new high-speed train connecting Haneda and Narita airports, ease overtourism
Famous sweets store in Ameyoko fills a bag with sweets and a show, but is it still worth it?
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
The quest for Dragon Quest Yoshinoya figure sets: Worth taking for fans, tricky for scalpers[Pics]