
Poll finds a huge gap in attitudes of women in different age groups.
Previously, we looked at a survey in which Japanese women overwhelmingly said they’d prefer a boyfriend who’s ugly but rich to one who’s handsome yet poor. But what about when you up the emotional ante and pose that sort of question not about a just a boyfriend, but a husband?
Japanese Internet portal Shirabee recently polled 683 women between the ages of 20 and 69, asking them if they could marry a guy they think is ugly but who’s also wealthy. When tallied, the results showed some large discrepancies between women of different age groups.
Could you marry an ugly man if he’s also rich?
(percentage of respondents who said yes)
● Women in their 20s: 32.8 percent
● Women in their 30s: 29.9 percent
● Women in their 40s: 22.6 percent
● Women in their 50s: 23.9 percent
● Women in their 60s: 16.4 percent
It’s often said that people become less fixated on looks as they become older, but aside from a small bump in the 50-59 group, the portion of women willing to overlook a man’s visual shortcomings in light of his economic success got progressively smaller as their ages went up. Particularly striking is how women in their 60s were less than half as likely as women in their 20s to see a wealthy, ugly man as a potential husband. Of course, by the time you reach your 60s, odds are you’ve gotten used to taking care of yourself financially, making you less likely to indulge in fantasies of a rich romantic benefactor providing you with a lavish lifestyle.
The researchers also broke down the collected data by income levels (sorted from the 589 respondents who also reported their earnings), which again resulted in some surprising results.
Could you marry an ugly man if he’s also rich?
(percentage of respondents who said yes)
● Women earning less than three million yen (US$28,600) annually: 24.5 percent
● Women earning three-five million yen: 16.4 percent
● Women earning five-seven million yen: 55.9 percent
Ostensibly, it’s women in lower income brackets who’d stand to benefit the most by marrying a man of massive monetary means. But while the number of women willing to say “I do” dipped in the middle income group, it skyrocketed in the highest-earning portion of respondents, in which the majority said they’d be fine with such a union.
Perhaps these higher-earning women have become acutely aware of the importance of financial security, or material luxury, to their desired lifestyle. Or maybe they’re just especially averse to the possibility of having to support someone who isn’t pulling his weight, by their economic standards, in a relationship.
Source: Shirabee via Jin
Top image: Gatag
Casey tries to make up for not being rich by smelling nice, and if you’re okay with that combination of traits, you can follow him on Twitter.

Rich and bald or handsome and poor? Survey asks Japanese women who’d they’d rather marry
Survey asks Japanese women if they could date a man who earns less money than they do
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
What’s the minimum amount of money Japanese women want their husbands to earn? Survey investigates
Overweight, bald, or cheap? Japanese women pick the man they’d least want to marry in survey
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
East Japan Railway announces plans to abolish magnetic-strip tickets
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Date handsome cockroaches in a new dating sim from one of Japan’s leading pest control companies
Bears appear at one of Kyoto Prefecture’s most popular tourist spots[Video]
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
Colour Hunting: The hot new street photography trend changing how we see Japan
Japanese convenience store shows us how to dress for the rainy season
Body of missing American college student found in Kyoto mountains
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japanese women show continuing decline in how much they expect a husband to earn in survey
Japanese women sound off on their minimum height requirements for a husband【Survey】
Poll asks Japanese women which is better boyfriend: handsome and dull or ugly and interesting?
Survey asks Japanese women if they’d rather date a guy who’s experienced with women or not
Survey shows more Japanese married men, single Japanese women cheating on their romantic partners
Most of Japan’s new adults hope to fall in love and get married, according to recent survey
Should married couples in Japan be allowed to have different family names? Survey investigates
Do Japanese superfans really want to marry their favorite idol?【Survey】
Is the ideal spouse someone who’s your best friend or your war buddy? Japanese singles sound off
Over half of Japanese people in survey only dated three or fewer people before getting married
Japanese women asked what best job for a husband is, may be looking for romantic-comedy lead
Should people in Japan be allowed to keep their surnames after getting married, survey asks
How many married people with children in Japan admit to cheating on their spouse? Survey says…
Japanese guys way more enthusiastic about moving in with girlfriends than vice-versa, survey says
Japan’s wedding gift etiquette rule is too expensive, young people in survey say