
Eto Pooh drops early.
Japan celebrates New Year’s in a unique hybrid style. On the one hand, New Year’s is observed according to the solar Gregorian calendar, so the biggest celebrations take place on December 31 and January 1. On the other hand, Japan follows the Chinese zodiac custom of yearly animal representatives, making that switch a month or more before other Asian cultures that follow the lunar calendar for such purposes.
That means the Year of the Dragon will be getting a head start in Japan in just a few weeks, and if you want to get into the spirit even earlier, none other than Winnie the Pooh is here to help.
The Disney Store Japan has created a lineup of Year of the Dragon plushies in which Pooh Bear and his Hundred Acre Wood pals don dragon costumes in the kigurumi style popular with Japanese character merch. The stars of the lineup are the large-size 42-centimeter (16.5-inch) Pooh plushies, which are available in red or white, the traditional good-luck colors of Japan’s Oshogatsu (New Year’s) season.
▼ Even with horns, fangs, and claws, they’re still adorable, though the hoods can be pulled down.
If you’re looking for more compact decorations, there are also 17-centimeter versions of the dragon Poohs, as well as dragon versions of Tigger, Piglet, and Eeyore, plus 23-centimeter key chain plushies of the red and white Poohs. The line is collectively called Eto Pooh 2024, eto being the Japanese word for the animals of the Chinese zodiac.
If you want something smaller still, or if your favorite Disney characters hail from outside Winnie the Pooh, the Year of the Dragon Tsum Tsum plushies from Disney’s super-deformed line are ready to be stacked up and oohed and aahed over.
Prices range from 1,300 yen (US$8.85) for the Tsum Tsum plushies to 2,600 yen for the Eto Pooh keychains, 2,800 yen for the small Eto Pooh plushies, and 4,800 yen for the large dragon Winnie the Poohs. If you’re looking to purchase the items in-store, note that the large red dragon Pooh is exclusive to the Disney Flagship Tokyo Store near Shinjuku Station in downtown Tokyo, which will also have a Daruma Capsule Toy Machine dispensing Mickey Mouse daruma wishing dolls from December 26 for 1,100 yen. Though not strictly for New Year’s, conventional daruma’s associated make-a-wish tradition, in which you paint in one eye while thinking of your earnest heart’s desire, then paint in the other when that wish comes true, makes them a popular prosperity symbol at the start of a new year.
▼ Just be careful not to toss Mickey into the annual daruma temple bonfire in Gunma Prefecture.
The plushie lineup is on sale now at the flagship store and the Tokyo Disney Resort branch of the Disney Store, as well as online here, and will be available at other Disney Store Japan branches from December 8.
Source, images: Press release
Photos © Disney. Based on the “Winnie the Pooh” works by A.A. Milne and E.H. Shepard.、© Disney、© Disney/Pixar
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]





Serpentine Winnie the Pooh Year of the Snake plushies, Mickey and Baymax daruma arrive in Japan
Disney’s Japanese New Year’s plushies and figures are ready to make oshogatsu cuter than ever
Disney’s 2022 New Year goods are too adorable not too buy them all
Disney welcomes 2015 with special edition sheep Tsum Tsum soft toys!
Inedible but squeezable: Disney announces Tsum Tsum sakura mochi line
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Manga meat can be yours to eat in the real world with Manga Meat Bone kitchenware【Photos】
Man in Japan falls into hole with a bear in it
Heinz Japan finds its perfect pitchman: Pokémon’s Pikachu!
As rumors swirl of 7-Eleven shorting customers on rice ball fillings, we check on their sujiko
Tokyo Metro adds platform display showing where least crowded parts of the next train will be
7-Eleven Japan’s “Paper Tiger” sandwich sparks online controversy over deceptive packaging
Häagen-Dazs Japan releases new ASMR ice cream called “Rocky Crunchy!”
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Top cosplayer Enako dons Year of the Dragon costume to celebrate the new year【Photos】
Starbucks teams up with 164-year-old Kyoto doll maker for Year of the Dragon decorations【Photos】
Pokémon gets Year of the Dragon fashionable with collaboration with Fendi and Fragment Design【Pics】
Disney brings some cherry blossom magic to its spring merchandise in Japan
Starbucks’ Japanese New Year’s/Chinese zodiac drinkware line is full of fun and fortune【Pics】
What’s in a Japan Disney Store Lucky Box? Our non-Disney fanatic finds out!
Starbucks Year of the Ox collections bring Chinese zodiac style to China, Taiwan, Thailand【Pics】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】