
Loincloths at least, gentlemen, says shrine in change of policy in how to ask the gods for a good harvest and plenty of fish.
Ever year, Owase Shrine, in the town of Owase, Mie Prefecture, holds its Yaya Matsuri, or Yaya Festival. As with many Shinto festivals, part the proceedings include prayers to the gods asking for abundant harvests for farmers and bounteous catches for fisherman, ensuring the health and prosperity of the community in the year to come.
Part of this request to the divine powers involves a purification ritual called korikaki, in which male festival participants plunge into the waters of the ocean and nearby rivers after nightfall. A startling side note, though, is that these nighttime dips don’t take place during Japan’s sweltering summer, but at the start of February, when overnight temperatures can dip down close to freezing. What’s also startling, for those unfamiliar with the Yaya Festival, is that the men jumping into those chilly waters are completely naked.
Still, for nearly 300 years, Owase has been able to find men willing to strip down and jump in.
▼ Video of the Yaya Matsuri koriaki, with censor mosaics in place
As of this year, though, that tradition is ending.
Last year, the Owase Shrine Parishioners Association was cautioned by the Mie Prefectural Police about the potential online diffusion of photos from the event showing naked participants, which could then lead to legal/criminal complications. After discussing the situation, the parishioners association has come to the decision to require korikaki participants to wear shorts, swimsuits, loincloths, or other articles of clothing which will conceal their manly bits before jumping into the water. This policy will remain in place going forward.
“In order to preserve our traditions, we want to make what revisions that we can,” says Atsushi Naka, head of the parishioners association. “We hope that the people of [the community in which the festival takes place] will understand.
As evidenced by the above video, the naked portion of the Yaya Matsuri isn’t a secret. There’s officially sanctioned media coverage, and private photography/filming doesn’t appear to be banned either. The concern raised by the Mie Prefectural Police, though, involves photos from the festival being posted on social media platforms, where regulations regarding censoring and privacy clearances may not be as strictly enforced.
It’s worth noting that the decision to require clothing doesn’t appear to be something that local residents are clamoring for, presumably because the surrounding community has had three centuries to get used to the annual mid-winter skinny dips. Ostensibly, the Yaya Festival may have been able to continue with the naked korikaki by banning photography/filming during that portion of the festivities, though that may have negatively impacted the visibility of the event as a whole and reduced its ability to attract visitors and contribute to a sense of local pride.
This year’s Yaya Matsuri is scheduled for February 1-5, though we’ll likely have to wait a few more months to see if the lack of nudity is still able to convince the gods to grant their blessings to Owase’s fields and fishing spots.
Source: Livedoor News/Kyodo via Jin, NHK News Web
Top image: Pakutaso
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

The most crowded place in Tokyo? Might be the Kanda Matsuri festival, but it’s still awesome
Japanese Penis Festival shrine distances itself from penis mascot
“Half-naked men only in loincloths” drum battle returns to Hida festival for first time in five years
Gigantic geyser erupts from Shinto shrine’s forest on the night before its summer festival【Video】
A first-time visit to Kyoto’s Gion Festival becomes a night to remember
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Family Mart releases huge range of cute sweets for Cat Day in Japan
A robot joins the team at a fast-food restaurant, but in an unlikely city in northern Japan
This Nara workshop has been making deer crackers for more than 100 years and offers tours【Photos】
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
A spotlight on Japanese singles figure skating: Jumping into the 2026 Olympics【Pt. II】
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
We learn the terrifying secret of Silent Hill ramen
Transforming kanji watches not so great for telling time, perfect for being awesome
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japanese women sound off on their minimum height requirements for a husband【Survey】
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Japanese movie theater chain’s popcorn earns highest Grand Prix quality certification
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Leave a Reply