
Loincloths at least, gentlemen, says shrine in change of policy in how to ask the gods for a good harvest and plenty of fish.
Ever year, Owase Shrine, in the town of Owase, Mie Prefecture, holds its Yaya Matsuri, or Yaya Festival. As with many Shinto festivals, part the proceedings include prayers to the gods asking for abundant harvests for farmers and bounteous catches for fisherman, ensuring the health and prosperity of the community in the year to come.
Part of this request to the divine powers involves a purification ritual called korikaki, in which male festival participants plunge into the waters of the ocean and nearby rivers after nightfall. A startling side note, though, is that these nighttime dips don’t take place during Japan’s sweltering summer, but at the start of February, when overnight temperatures can dip down close to freezing. What’s also startling, for those unfamiliar with the Yaya Festival, is that the men jumping into those chilly waters are completely naked.
Still, for nearly 300 years, Owase has been able to find men willing to strip down and jump in.
▼ Video of the Yaya Matsuri koriaki, with censor mosaics in place
As of this year, though, that tradition is ending.
Last year, the Owase Shrine Parishioners Association was cautioned by the Mie Prefectural Police about the potential online diffusion of photos from the event showing naked participants, which could then lead to legal/criminal complications. After discussing the situation, the parishioners association has come to the decision to require korikaki participants to wear shorts, swimsuits, loincloths, or other articles of clothing which will conceal their manly bits before jumping into the water. This policy will remain in place going forward.
“In order to preserve our traditions, we want to make what revisions that we can,” says Atsushi Naka, head of the parishioners association. “We hope that the people of [the community in which the festival takes place] will understand.
As evidenced by the above video, the naked portion of the Yaya Matsuri isn’t a secret. There’s officially sanctioned media coverage, and private photography/filming doesn’t appear to be banned either. The concern raised by the Mie Prefectural Police, though, involves photos from the festival being posted on social media platforms, where regulations regarding censoring and privacy clearances may not be as strictly enforced.
It’s worth noting that the decision to require clothing doesn’t appear to be something that local residents are clamoring for, presumably because the surrounding community has had three centuries to get used to the annual mid-winter skinny dips. Ostensibly, the Yaya Festival may have been able to continue with the naked korikaki by banning photography/filming during that portion of the festivities, though that may have negatively impacted the visibility of the event as a whole and reduced its ability to attract visitors and contribute to a sense of local pride.
This year’s Yaya Matsuri is scheduled for February 1-5, though we’ll likely have to wait a few more months to see if the lack of nudity is still able to convince the gods to grant their blessings to Owase’s fields and fishing spots.
Source: Livedoor News/Kyodo via Jin, NHK News Web
Top image: Pakutaso
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

The most crowded place in Tokyo? Might be the Kanda Matsuri festival, but it’s still awesome
Japanese Penis Festival shrine distances itself from penis mascot
“Half-naked men only in loincloths” drum battle returns to Hida festival for first time in five years
Gigantic geyser erupts from Shinto shrine’s forest on the night before its summer festival【Video】
A first-time visit to Kyoto’s Gion Festival becomes a night to remember
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
The etiquette rules for visiting Shinto shrines in Japan
The new product for all Japanese men who wish they were little girls
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
These creative, fanciful post boxes from Japan will delight you in so many ways【Photos】
Starbucks unveils new Valentine’s Day Frappuccino in Japan
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Put down the soy sauce! We try a new “expert” way to season your sushi【Taste test】
Bamboo trees vandalized near Kyoto’s Fushimi Inari shrine, foreign graffiti prevalent
Shikadamari: The Nara deer summer gathering phenomenon that baffles visitors every year
10 times to avoid traveling in Japan in 2026
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Leave a Reply