Age ain’t nothing but a number! Japanese beauty pageant for women over 35 crowns newest winner

While respect for the elderly and admiration of the experienced are both parts of Japanese culture, when it comes to ideals of fashion and human beauty, the country definitely puts a premium on youth. It’s not at all unusual for the careers of female models, actresses, and entertainers to have their career reach its zenith in their late teens or very early twenties, then disappear from the public eye altogether.

Since 2010, though, the Bimajo Contest beauty pageant has been challenging the idea that if you’re old enough to have graduated from college you’re just about too old to be considered beautiful. Each year assembles a field of attractive women in their late 30s and 40s, and this week the pageant crowned its newest winner.

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