Dole
Happy belated Gokusen Day!
What, you forgot that the first ever Gokusen Day was held last Friday (5/9 [“go-ku”]) after being created by fruit brand Dole? It’s okay, I’m sure after reading our previous announcement that little tidbit of trivia fell into the recesses of your memory banks along with the dates of International Lefthanders Day (8/13) and World Wetlands Day (2/2).
That’s sad news, however, because you missed the chance to pick up one of the limited edition 59 Gokusen Premium Bananas sold for one day only. Of course, if it’s limited our own Mr. Sato will be there to get one. He even goes out in search of certain strains of influenza that are available for a limited time only.
Due to the nature of the Japanese language, it would seem that nearly every date can be somehow punned into a “holiday” from Tofu Day (Oct. 8) to Honey Day (Aug. 3). Of course these aren’t official public holidays but are often chances for companies to highlight their wares such as Pocky Day (Nov. 11) characterized by all the ones looking like Pocky sticks.
The newest on this long list is Gokusen Day (May 9) which celebrates the Gokusen Banana, the apex of Dole Japan’s years of banana growing technology. To celebrate Gokusen Day, Dole will be selling 59 of the very best of their already high-grade Gokusen Bananas.
The Tokyo Marathon 2014 is just a few weeks away, and hundreds of thousands of people are already pushing themselves that little bit harder during their daily training, not to mention paying extra attention to the food they eat, in preparation.
As in previous years, Dole Japan has stepped forward to sponsor the event, providing piles of hand-grown Lakatan bananas, which contain plenty of citric acid essential during exercise, for runners to munch on. This time around though, the company is awarding 200 runners with a very special bite to eat, or perhaps let sit on the shelf and slowly turn to mush: the Trophy Banana, complete with personalised message printed on the skin.
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