Gunma-chan candy is adorable, probably as sweet as the mascot’s national championship

Gunma-chan, Gunma Prefecture’s regional mascot, or yuru-kyara, may not have the most creative name. The cap-wearing horse more than makes up for that shortcoming with cuteness, though, and was recently named the winner of the nationwide Yuru-Kyara Grand Prix popularity contest.

The championship is the culmination of a long campaign for Gunma-chan, who finished in 18th place in 2011, before spending two years stalled in the number three spot.

Having now reached the top of the yuru-kyara world, it’s time for Gunma-chan to savor the sweet taste of victory, and time for everyone else to savor the sweet taste of Gunma-chan candy.

Read More