Many are assuming this is a backlash against trendy kirakira names, but is that really the case?
Kirakira names
Around the beginning of July in Japan, you’ll start to see shops, stations, streets, and homes being decorated for the Tanabata festival (in English often referred to as the Star Festival), which happens on the seventh of July (or, depending on who you ask, the around the seventh of August)each year. Most typically you’ll find large branches of bamboo leaves, called sasa, hung with colorful origami decorations, and wishes written on strips of paper by people hopeful that they will be granted when star-crossed lovers Altair and Vega meet.
Generally you’ll find typical wishes for happiness, good health, getting into a good school or finding a good job… At times, you’ll also see some witty ones that will give you a good chuckle. Or, you know, ones that invoke pity for the wisher whose parents named them Elmo.
As much as politicians try to prevent them and doctors disapprove of them, kirakira Japanese names, the kinds that hold double meanings or are just plain hard to read, are apparently still on the rise. A recent survey of kids in their teens and early twenties showed that now more than 40 percent of students know someone at their school with an obscure reading for their name.
Reading name kanji is already a difficult task. A single symbol can have up to a dozen different readings, and while some are more common than others, there’s always a bit of guesswork that goes into deciphering the pronunciation of someone’s name. It’s bad enough when two people have names with the same symbols and entirely different readings. Imagine the frustration that teachers must face when a new student’s name is pronounced in a way that doesn’t even sound Japanese!
There’s a difference between naming your kid something “international” and making your kid’s name a nuisance. See if you can understand the reason behind the reading of some of these kirakira names.




Bear attack shelters going on sale in Japan as country experiences record-high number of incidents
Japanese government considering tripling departure taxes to combat overtourism
Entry to Tokyo’s Pokémon theme park zone has physical fitness requirement, will cost a lot
Secret tourist stop in Japan has a lift car that whisks you away to a mystery mountain destination
Tokyo Station’s ultra-rare cakes look, and taste, like a cup of coffee
We investigate Sendagaya Tunnel and get a message from beyond【Haunted Tokyo】
Studio Ghibli unveils new fluffy purses from films like My Neighbour Totoro and Spirited Away
Why is Starbucks Japan’s Christmas stollen so good?
Japanese breast size study shows rapid growth in previously smallest-busted region of county
Studio Ghibli releases new My Neighbor Totoro Plate for 2026
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Starbucks Japan unveils the new Soupuccino
One of the busiest stations in Tokyo is changing the name on its signs, but not necessarily to make it easier for people to find their way around.
Never forget that Mister Donut’s super-simple ramen is actually very hard to beat
Japan’s permanent Pokémon theme park zone announces grand opening date, ticket sale start
Studio Ghibli releases new Ursula’s blanket from Kiki’s Delivery Service
Studio Ghibli releases new “komorebi” plush toys to brighten your days
Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
Tokyo bento boxed lunch shop charges different prices depending on how heavy your laptop is
Japan has vending machines that put protective film on your phone for you — Here’s how to use them
Studio Ghibli anime stoles are here to keep you warm with a range of famous characters
Totoro fountain figurine recreates the sights and sounds of one of anime’s most memorable scenes
Starbucks Japan unveils new Christmas Frappuccino and holiday drinks for 2025
Ghibli Museum clock is now yours to take home with you
Step into Japanese culture with Converse’s new Japan-exclusive shoes featuring gods, sushi style
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
We investigate Sendagaya Tunnel and get a message from beyond【Haunted Tokyo】
Studio Ghibli unveils new fluffy purses from films like My Neighbour Totoro and Spirited Away
Why is Starbucks Japan’s Christmas stollen so good?
Japanese breast size study shows rapid growth in previously smallest-busted region of county
Studio Ghibli releases new My Neighbor Totoro Plate for 2026
Hot spring facility’s beautiful views and all-you-can-eat sushi leave us clean, full, and happy
Smallest hotel room in Tokyo? This cheap stay for two will turn friends into lovers
Japan’s famous Suica Penguin JR train pass card mascot is “graduating”/being laid off
American jackass tourist arrested after carving name into gate at Tokyo’s Meiji Shrine【Video】
Mario isn’t number one? Nintendo plumber doesn’t win Super Mario series character popularity poll
Tokyo’s luckiest lottery ticket shop draws huuuuuuuge crowds on Japanese lucky day
Government bear attack warning poster in Japan may be too cute for its own good