Japanese idol group la BIG 3 are the latest manifestation of this year’s chubby trend, which has seen the phrase “marshmallow girl” embraced (by some, anyway) as an alternative to other, less complimentary names for bigger girls. The trio released their first music video last week, an upbeat little number called “Pochative ~ Body mo Heart mo Glamorous”, a celebration of chubbiness that encourages women everywhere to – wait for it – “be positive!”
It’d be nice if the video wasn’t all about food, though. Was it really necessary for them to be gazing at fried chicken, and using ice-cream cones and sausages as microphones?!