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It wasn’t so long ago that everywhere you looked in Japan there were ads for Korean pop groups, cosmetics and health drinks. More people than ever were snapping up Korean language textbooks and, despite territorial squabbles and a few extreme-right noise makers, Japan was positively leaping on anything prefixed by the letter ‘K’.

Recent reports, however, suggest that all is not well in the K-Pop (Korean Pop music) camp in Japan, with major Korean record label and talent agency S.M. Entertainment reporting losses of more than 70 percent compared to the same period last year. Has the K-Pop bubble finally burst in Japan?

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As public perception of smoking becomes increasingly negative, and with the number of smoking areas in restaurants and cafes in Japan becoming fewer and fewer each year, it’s fair to say that those little white sticks that once brought so much pleasure to so many are perhaps on their way out.

As people find themselves becoming more and more irritated by cigarette smoke as they walk though crowded streets, and residents grow sick of sweeping up discarded cigarette butts in their neighbourhoods, smoking anywhere outside of specially designated kitsuen (smoking) zones has become a punishable offence in many urban areas of Japan.

The times, they are a-changing.

But even with so many turning their backs of tobacco and labelling it as un-cool, few could have predicted that a company as large as Hoshino Resorts would actively advertise the fact that they no longer accept job applications from smokers.

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