trends (Page 2)
From Heian Period ladies to today’s modern girls, Shiseido finds a unique way to showcase dramatic changes in beauty trends over the years.
Some are likening the new look to Darth Vader while others can’t stop raving about its many benefits.
We’ve seen some crazy trends in fashion come out of Japan, but this is definitely one of the most unusual yet.
Unless sushi train restaurants add a new dish to their menus, the wasteful trend looks set to continue.
“You want to watch videos of Pikachu doing what?!”
These girls claim having a middle-aged man pay for their lifestyle is different from compensated dating, but is it really?
Designing your own ita bag is a growing trend amongst anime fans and now the painfully geeky accessory can be classified into six specific categories.
What with all the kabe-don pictures and that cat that looks permanently surprised, 2014 was a busy year for us here at RocketNews24. But it seems there is one more important story from last year that we have entirely neglected to bring to your attention – until now.
In blogs, on Twitter and in one hugely-popular article on website Naver Matome, Japanese women have been talking about sukāto haki-wasure – the act of accidentally going out with no skirt on. But what on earth is the cause of this phenomenon? And what can be done about it?
It’s no secret that ladies in Asia have become the masters of makeup in recent years, with shocking before-and-after transformations popping up online pretty much on the reg. In Japan in particular, makeup trends tend to follow a very different format to those in the west, with plenty of tips and tricks designed to highlight features we wouldn’t even consider, such as the angle of an eyelid crease, or the puffiness of eyebags. There’s even makeup that’s designed to make you look a bit ill.
This new makeup palette seems at first glance to be nothing more than a cute product themed around a fairytale character. In actuality, it’s the perfect tool for creating one of the past year’s most unusual trends, “undereye blush”.
A decade or two ago, the big Japanese food export that everybody raved about was sushi. Sushi joints cropped up all over the place, with the more authentic places employing highly skilled Japanese chefs slinging expertly crafted sushi at exorbitant prices. In places like New York City, sushi was the go-to food if you wanted to eat out but keep it at least a little on the healthy side.
Then, Westerners apparently took a look at all the diet food in their grocery stores and bland sandwich wraps in their food trucks and decided to revolt. Suddenly, wraps, sushi and other healthy foods were replaced with cronuts, cupcakes, “all the bacon and eggs you have,” and, of course, ramen. Delicious, fatty, greasy ramen quickly replaced sushi as the hip Japanese food and Westerners are willing to pay top dollar for it.
Of course, some Japanese (primarily the slightly feral citizens of 2chan) argue that, for all the money they’re shelling out, Westerners couldn’t pick out a truly great bowl of ramen to save their lives. So, 2chan was unsurprisingly amused when Reddit user lemonpls posted to a foodie subreddit that he’d found the greatest bowl of ramen he’d ever had in his life… at a common fast food chain in Tokyo.
As we’ve talked about before, kabe-don is the trendy new way for Japanese bad boys to soft sexually assault their crush. It consists of a guy approaching a girl he (presumably) has a thing for, who is ideally leaning against a wall, then suddenly smacking the wall with their palm and getting in reaaaaalllly close so the girl can smell his garlic breath.
Oddly enough, a lot of Japanese girls go absolutely wild for the idea of the kabe-don, in the same way guys love the idea of owning a Weird Science-esque sexbot; It’s sexy and cool on paper, frightening and creepy in real life.
Luckily for any girls who find themselves the unwilling recipient of an ill-advised kabe-don, someone has created an illustrated self-defense guide:
In Japan, fashion trends seem to come and go almost before you notice them. With summer rapidly approaching, many people are already planning their summer swimwear. One of this year’s most popular bikinis is a bit of a departure from last year’s styles, and it might just make you do a double-take.
China is going through a pizza renaissance.
Because Chinese consumers see pizza as an iconic part of the American diet, demand for the food is expected to continue surging, writes David Stringer at Bloomberg.
China’s biggest cheese supplier, Fonterra, predicts demand for mozzarella cheese will surge 20% in the next two years because of the trend, according to Bloomberg.
In a country where concepts like uniformity and social cohesion are praised from kindergarten to retirement, and where those who seek out their own paths are considered quirky at best and troublesome renegades at worst, it is difficult for young professionals in Japan to stand out and make a name for themselves. For men especially, who more often than not must don the same black suit, white shirt and neutral-coloured necktie combo as their millions of peers, it’s easy to become just another face in the commuter crowd.
But a new generation of young businessmen has recently started bucking social trends in order to do precisely what they were always discouraged from: stand out and get noticed. Known as bijinesu neiru (“business nail”), thousands of men working in industries from pharmaceuticals to video game design are now paying hundreds of dollars a week to have their fingernails prettied up with gemstones, pastel-pinks, hearts and even company logos, with many claiming that, since getting their nails done, they have been rewarded with pay rises and promotions, and now have more friends and lovers than they could ever have dreamed.















Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
The quest for Dragon Quest Yoshinoya figure sets: Worth taking for fans, tricky for scalpers[Pics]
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
How to cook shiitake mushrooms like a Japanese manga character
Udon pudding is about to shake up the noodle scene in Japan
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
One Piece docking at Round 1 amusement centers in both Japan and the USA
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
How to cook shiitake mushrooms like a Japanese manga character
Udon pudding is about to shake up the noodle scene in Japan
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
One Piece docking at Round 1 amusement centers in both Japan and the USA
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Studio Ghibli releases a musical diorama based on a touching anime scene from My Neighbour Totoro
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Sanrio collaborates with Sesame Street for adorable merch and sweets in Japan[Photos]
KFC Japan creates spicy summer fried chicken chips together with Calbee
Taco Spaghetti appears in Japan, and our taco fan rushes to try it[Taste test]
Foreign resident of Japan arrested after spraying bear repellant inside post office
Sanrio’s new McDonald’s Japan Happy Meals give the spotlight all to Cinnamoroll[Photos]