trends (Page 2)
From Heian Period ladies to today’s modern girls, Shiseido finds a unique way to showcase dramatic changes in beauty trends over the years.
Some are likening the new look to Darth Vader while others can’t stop raving about its many benefits.
We’ve seen some crazy trends in fashion come out of Japan, but this is definitely one of the most unusual yet.
Unless sushi train restaurants add a new dish to their menus, the wasteful trend looks set to continue.
“You want to watch videos of Pikachu doing what?!”
These girls claim having a middle-aged man pay for their lifestyle is different from compensated dating, but is it really?
Designing your own ita bag is a growing trend amongst anime fans and now the painfully geeky accessory can be classified into six specific categories.
What with all the kabe-don pictures and that cat that looks permanently surprised, 2014 was a busy year for us here at RocketNews24. But it seems there is one more important story from last year that we have entirely neglected to bring to your attention – until now.
In blogs, on Twitter and in one hugely-popular article on website Naver Matome, Japanese women have been talking about sukāto haki-wasure – the act of accidentally going out with no skirt on. But what on earth is the cause of this phenomenon? And what can be done about it?
It’s no secret that ladies in Asia have become the masters of makeup in recent years, with shocking before-and-after transformations popping up online pretty much on the reg. In Japan in particular, makeup trends tend to follow a very different format to those in the west, with plenty of tips and tricks designed to highlight features we wouldn’t even consider, such as the angle of an eyelid crease, or the puffiness of eyebags. There’s even makeup that’s designed to make you look a bit ill.
This new makeup palette seems at first glance to be nothing more than a cute product themed around a fairytale character. In actuality, it’s the perfect tool for creating one of the past year’s most unusual trends, “undereye blush”.
A decade or two ago, the big Japanese food export that everybody raved about was sushi. Sushi joints cropped up all over the place, with the more authentic places employing highly skilled Japanese chefs slinging expertly crafted sushi at exorbitant prices. In places like New York City, sushi was the go-to food if you wanted to eat out but keep it at least a little on the healthy side.
Then, Westerners apparently took a look at all the diet food in their grocery stores and bland sandwich wraps in their food trucks and decided to revolt. Suddenly, wraps, sushi and other healthy foods were replaced with cronuts, cupcakes, “all the bacon and eggs you have,” and, of course, ramen. Delicious, fatty, greasy ramen quickly replaced sushi as the hip Japanese food and Westerners are willing to pay top dollar for it.
Of course, some Japanese (primarily the slightly feral citizens of 2chan) argue that, for all the money they’re shelling out, Westerners couldn’t pick out a truly great bowl of ramen to save their lives. So, 2chan was unsurprisingly amused when Reddit user lemonpls posted to a foodie subreddit that he’d found the greatest bowl of ramen he’d ever had in his life… at a common fast food chain in Tokyo.
As we’ve talked about before, kabe-don is the trendy new way for Japanese bad boys to soft sexually assault their crush. It consists of a guy approaching a girl he (presumably) has a thing for, who is ideally leaning against a wall, then suddenly smacking the wall with their palm and getting in reaaaaalllly close so the girl can smell his garlic breath.
Oddly enough, a lot of Japanese girls go absolutely wild for the idea of the kabe-don, in the same way guys love the idea of owning a Weird Science-esque sexbot; It’s sexy and cool on paper, frightening and creepy in real life.
Luckily for any girls who find themselves the unwilling recipient of an ill-advised kabe-don, someone has created an illustrated self-defense guide:
In Japan, fashion trends seem to come and go almost before you notice them. With summer rapidly approaching, many people are already planning their summer swimwear. One of this year’s most popular bikinis is a bit of a departure from last year’s styles, and it might just make you do a double-take.
China is going through a pizza renaissance.
Because Chinese consumers see pizza as an iconic part of the American diet, demand for the food is expected to continue surging, writes David Stringer at Bloomberg.
China’s biggest cheese supplier, Fonterra, predicts demand for mozzarella cheese will surge 20% in the next two years because of the trend, according to Bloomberg.
In a country where concepts like uniformity and social cohesion are praised from kindergarten to retirement, and where those who seek out their own paths are considered quirky at best and troublesome renegades at worst, it is difficult for young professionals in Japan to stand out and make a name for themselves. For men especially, who more often than not must don the same black suit, white shirt and neutral-coloured necktie combo as their millions of peers, it’s easy to become just another face in the commuter crowd.
But a new generation of young businessmen has recently started bucking social trends in order to do precisely what they were always discouraged from: stand out and get noticed. Known as bijinesu neiru (“business nail”), thousands of men working in industries from pharmaceuticals to video game design are now paying hundreds of dollars a week to have their fingernails prettied up with gemstones, pastel-pinks, hearts and even company logos, with many claiming that, since getting their nails done, they have been rewarded with pay rises and promotions, and now have more friends and lovers than they could ever have dreamed.















New Pokémon anniversary song is 22 minutes long, features all 1,025 Pokémon species [Video]
Lego PlayStation recreates Sony’s original console, makes unusual choice for games to salute
New Japanese convenience store rice balls taste like instant noodles [Taste test]
7-Eleven Japan releases new Tsukimi Moon-Viewing range for autumn, with a must-try daifuku and teriyaki burger
Kyoto temple bans visitors from wearing kimono
Kobe middle schools begin abolishing extracurricular activities, shift to community programs
Starbucks Japan releases new coffee table book featuring 18 of the most unique stores around the country
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
Japan’s Tsukimi One-hand Bento’s name is all wrong, but it still looks entirely delicious
Join Naked in the Niwa garden: Kyoto Station’s newest spot to craft traditional art
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Studio Ghibli unveils new anime calendars and diary planners for 2027
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s first fall color forecast for 2026 is here!
One Piece Day 2026 brings new art, music, and new cast announcements
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Kobe middle schools begin abolishing extracurricular activities, shift to community programs
Starbucks Japan releases new coffee table book featuring 18 of the most unique stores around the country
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
Japan’s Tsukimi One-hand Bento’s name is all wrong, but it still looks entirely delicious
Join Naked in the Niwa garden: Kyoto Station’s newest spot to craft traditional art
Studio Ghibli unveils new My Neighbour Totoro Yearly Plate for 2027
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Starbucks Japan adds new Sweet Potato Frappuccino and Latte to the menu, but do they deliver the taste of autumn?
Onsen Egg Bukkake Udon Ice Cream makes us rethink everything we thought we knew about sweets
Japan’s first fall color forecast for 2026 is here!
Amid foreign sex tourist rise, Japanese government considering outlawing paying for prostitution
Foreign shop clerk and Japanese customer fail to communicate because of Japanese language quirk
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open