From Heian Period ladies to today’s modern girls, Shiseido finds a unique way to showcase dramatic changes in beauty trends over the years.
trends (Page 2)
Some are likening the new look to Darth Vader while others can’t stop raving about its many benefits.
We’ve seen some crazy trends in fashion come out of Japan, but this is definitely one of the most unusual yet.
Unless sushi train restaurants add a new dish to their menus, the wasteful trend looks set to continue.
“You want to watch videos of Pikachu doing what?!”
These girls claim having a middle-aged man pay for their lifestyle is different from compensated dating, but is it really?
Designing your own ita bag is a growing trend amongst anime fans and now the painfully geeky accessory can be classified into six specific categories.
What with all the kabe-don pictures and that cat that looks permanently surprised, 2014 was a busy year for us here at RocketNews24. But it seems there is one more important story from last year that we have entirely neglected to bring to your attention – until now.
In blogs, on Twitter and in one hugely-popular article on website Naver Matome, Japanese women have been talking about sukāto haki-wasure – the act of accidentally going out with no skirt on. But what on earth is the cause of this phenomenon? And what can be done about it?
It’s no secret that ladies in Asia have become the masters of makeup in recent years, with shocking before-and-after transformations popping up online pretty much on the reg. In Japan in particular, makeup trends tend to follow a very different format to those in the west, with plenty of tips and tricks designed to highlight features we wouldn’t even consider, such as the angle of an eyelid crease, or the puffiness of eyebags. There’s even makeup that’s designed to make you look a bit ill.
This new makeup palette seems at first glance to be nothing more than a cute product themed around a fairytale character. In actuality, it’s the perfect tool for creating one of the past year’s most unusual trends, “undereye blush”.
A decade or two ago, the big Japanese food export that everybody raved about was sushi. Sushi joints cropped up all over the place, with the more authentic places employing highly skilled Japanese chefs slinging expertly crafted sushi at exorbitant prices. In places like New York City, sushi was the go-to food if you wanted to eat out but keep it at least a little on the healthy side.
Then, Westerners apparently took a look at all the diet food in their grocery stores and bland sandwich wraps in their food trucks and decided to revolt. Suddenly, wraps, sushi and other healthy foods were replaced with cronuts, cupcakes, “all the bacon and eggs you have,” and, of course, ramen. Delicious, fatty, greasy ramen quickly replaced sushi as the hip Japanese food and Westerners are willing to pay top dollar for it.
Of course, some Japanese (primarily the slightly feral citizens of 2chan) argue that, for all the money they’re shelling out, Westerners couldn’t pick out a truly great bowl of ramen to save their lives. So, 2chan was unsurprisingly amused when Reddit user lemonpls posted to a foodie subreddit that he’d found the greatest bowl of ramen he’d ever had in his life… at a common fast food chain in Tokyo.
As we’ve talked about before, kabe-don is the trendy new way for Japanese bad boys to soft sexually assault their crush. It consists of a guy approaching a girl he (presumably) has a thing for, who is ideally leaning against a wall, then suddenly smacking the wall with their palm and getting in reaaaaalllly close so the girl can smell his garlic breath.
Oddly enough, a lot of Japanese girls go absolutely wild for the idea of the kabe-don, in the same way guys love the idea of owning a Weird Science-esque sexbot; It’s sexy and cool on paper, frightening and creepy in real life.
Luckily for any girls who find themselves the unwilling recipient of an ill-advised kabe-don, someone has created an illustrated self-defense guide:
In Japan, fashion trends seem to come and go almost before you notice them. With summer rapidly approaching, many people are already planning their summer swimwear. One of this year’s most popular bikinis is a bit of a departure from last year’s styles, and it might just make you do a double-take.
China is going through a pizza renaissance.
Because Chinese consumers see pizza as an iconic part of the American diet, demand for the food is expected to continue surging, writes David Stringer at Bloomberg.
China’s biggest cheese supplier, Fonterra, predicts demand for mozzarella cheese will surge 20% in the next two years because of the trend, according to Bloomberg.
In a country where concepts like uniformity and social cohesion are praised from kindergarten to retirement, and where those who seek out their own paths are considered quirky at best and troublesome renegades at worst, it is difficult for young professionals in Japan to stand out and make a name for themselves. For men especially, who more often than not must don the same black suit, white shirt and neutral-coloured necktie combo as their millions of peers, it’s easy to become just another face in the commuter crowd.
But a new generation of young businessmen has recently started bucking social trends in order to do precisely what they were always discouraged from: stand out and get noticed. Known as bijinesu neiru (“business nail”), thousands of men working in industries from pharmaceuticals to video game design are now paying hundreds of dollars a week to have their fingernails prettied up with gemstones, pastel-pinks, hearts and even company logos, with many claiming that, since getting their nails done, they have been rewarded with pay rises and promotions, and now have more friends and lovers than they could ever have dreamed.
If you’re ever looking for the Japanese equivalent to “John Smith,” the go-to name is decidedly “Tarou Yamada.” And yet, if you look at today’s population, neither of those names top the popularity charts! Yamada, though simple to write and stereotypically Japanese, isn’t even in the top five for family names!
Now that we mentioned it, we’re sure you’re all curious to know now, so here’s a list of the five most common family names in Japan, as announcement by the Meiji Life Insurance Company.















New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
7-Eleven Japan releases new “mix-and-drink” matcha latte… that comes with a risk of choking
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Colour Hunting: The hot new street photography trend changing how we see Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Pachinko machines get new life and become big hit in Japanese assisted care facility
7-Eleven’s new green tea rice ball and sweets are only available in Japan’s top tea-growing area
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Luxury houseplant fraud leads to arrest of Takamatsu man
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
Starbucks Japan releases new “torori” drinks exclusive to 7-Eleven convenience stores