trends

Diving into the 2024 JC & JK Buzzword Award nominations for trendy Japanese slang and more

We take a closer look at some of the entries selected by Gen Z and Gen Alpha Japanese schoolgirls and suddenly feel very old.

Read More

Survey reveals how Japanese people plan to spend the 2023 New Year’s holiday

Questions explore the ongoing impact of the pandemic on family traditions and what people plan to spend the most money on for celebrations.

Read More

Mos Burger says dipping fried chicken into milkshakes should be a thing, so we try it out

Does this strange combo have what it takes to become Japan’s next big food trend?

Read More

Survey finds obesity rates fell, but eyesight worsened among Japanese schoolchildren

Don’t take P.E. for granted ever again, kids.

Read More

Korean Pokémon baked goods are so popular you can’t find them anywhere, but why?

Our Korea-based reporter investigates!

Read More

Japanese jam jar lids close on their own, as if by magic

People around Japan are blown away by this bizarre discovery. 

Read More

Hidden smartphone feature reveals a strange Japanese emoticon

Typing this Japanese word into your iPhone or Android device will introduce you to some very unusual characters.

Read More

Business trends suggest young Japanese people just aren’t into jeans any more

Blue jeans are not their lovers.

Read More

Is Japan’s “Hai, Cheese!” photo culture becoming obsolete?

More and more young Japanese women are saying “peace out” to old photo-taking customs.

Read More

Do men in Japan stand or sit to urinate?

Survey reveals some surprising discoveries about men’s toilet habits.

Read More

McDonald’s Japan’s version of the viral TikTok apple pie hack

How to create the “ultimate dessert” that’s got everyone talking on social media. 

Read More

Mr. Sato tries boba tea from store ranked best in Japan, rediscovers his love for tapioca

Looks like the bubble tea bubble hasn’t burst quite yet!

Read More

It takes only two simple steps to achieve this gorgeous springtime look【Pics】

Best part of it all is that it only takes one beauty product.  

Read More

What will 2021 mean for Valentine’s Day in Japan? Survey asks teens their chocolate plans

Homemade chocolate is great and all, but are people still making it in this coronavirus era?

Read More

Announcing the 2019 Junior and Senior High School Girls’ Buzzword Awards & 2020 predictions

Find out this year’s trendiest slang for Japanese female teenagers and you’ll be grouped in the cool crowd while strutting the streets of Shibuya.

Read More

Yo-Kai What? Monsters of all kinds plummet from children’s favorite character rankings

Conservative trends rule this year as kids are largely sticking with what they know.

Read More

Finger Dance Makeup: Shiseido reveals the history of Japanese makeup through finger dance【Video】

From Heian Period ladies to today’s modern girls, Shiseido finds a unique way to showcase dramatic changes in beauty trends over the years.

Read More

Learn Japanese schoolgirl vocabulary with new video from Line【Video】

NHK and swastikas don’t mean what you think they do anymore.

Read More

New sun protection mask becomes popular in Japan

Some are likening the new look to Darth Vader while others can’t stop raving about its many benefits.

Read More

  1. 1
  2. 2