As one of the most scenic sections of one of Japan’s most beautiful cities, Kyoto’s Arashiyama isn’t exactly hurting for tourists. Still, the neighborhood is looking to attract even more visitors, and in doing so has decided to employ Japan’s current favorite travel marketing technique by creating a yuru-kyara, or local mascot.
Designers actually had multiple ways they could have gone with this, such as playing up the area’s historic temples or beautiful bamboo groves. In the end, they drew their inspiration from the Togetsukyou Bridge, which was first constructed in the early 9th century.
But while that’s a fine choice, we can’t help but question the final design for the character, in which a portion of the bridge is dumped on the back of the vaguely humanoid creature called Wataru Tsukihashi.