yuru-kyara

Gunma-chan is named the champion of the 2014 mascot character contest

Have you ever wondered how Kumamon suddenly burst into the spotlight back in 2011? It was the result of his victory in the national mascot character contest, the Yuru-kyara Grand Prix. The contest has been held every year since 2010 and Kumamon was the first major winner in 2011.

Voting for the annual contest runs from August to October every year and people are eligible to vote for their favorite character (usually the one representing their town or prefecture) once a day for the duration of the contest. Well, the results for the 2014 contest are finally in, and it looks like a certain entrant took the win by a nose.

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Mascot costume is so far removed from the original, we don’t know whether to laugh or cry

Say what you will about ‘yuru-kyara – the marketing idea that can be basically summed up as Japan’s “let’s have a cartoon mascot for EVERYTHING!” philosophy – but the vast majority of those funny characters adopted by prefecture and town tourism boards across the nation are nothing if not cute!

Take Princess Miyako, character mascot of Miyako-machi in Fukuoka Prefecture. Designed by illustrator Shiitake, Princess Miyako is the picture of youthful elegance: her fresh purple and green tones are even modelled after the town’s iris flowers.

It’s one thing to design a beautiful anime character in two dimensions. But when that mascot gets transformed into a three-dimensional character costume, bad things can happen. Bad, bad things…

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Hard Ku**mon is here to put lazy mascots out of work with his creepy latex hugs

Over the years the mascot industry in Japan has swelled considerably. An uncountable number of people in big-headed costumes currently represent the nation’s prefectures, cities, government offices and private companies. Then on top of all that we have independent mascots running around too like Funasshi and Teruhiko.

However, the editors at RocketNews24 feel they have come up with something that will bring the entire mascot world down to its knees. His name is Hard Ku**mon and he is prepared to do something that no other mascot has done before: actual labor.

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Kyoto mascot bridges the gap between weirdly cute and just plain weird

As one of the most scenic sections of one of Japan’s most beautiful cities, Kyoto’s Arashiyama isn’t exactly hurting for tourists. Still, the neighborhood is looking to attract even more visitors, and in doing so has decided to employ Japan’s current favorite travel marketing technique by creating a yuru-kyara, or local mascot.

Designers actually had multiple ways they could have gone with this, such as playing up the area’s historic temples or beautiful bamboo groves. In the end, they drew their inspiration from the Togetsukyou Bridge, which was first constructed in the early 9th century.

But while that’s a fine choice, we can’t help but question the final design for the character, in which a portion of the bridge is dumped on the back of the vaguely humanoid creature called Wataru Tsukihashi.

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Tottori City’s starving mascot makes waves and suddenly disappears

From December of last year until this February, Tottori City held an open call for mascot ideas for a character to represent the Tottori Castle ruins. The ruins were named one of Japan’s 100 notable castles and have enjoyed an influx of tourists.

The mascot idea which came in second place was Katsue-san, the starving farm girl. When the announcement of Kazue hit, the internet lit up with excitement. However, she mysteriously disappeared from the Tottori City website soon after.

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Yamagata fireworks show to introduce new mascot, Hanapon the halo of exploding cherries!

This 14 August, Yamagata City will be holding its 34th Yamagata Fireworks show, one of the biggest in the Tohoku area. This year the festivities will be represented by Hanapon, the new yuru-kyara (costumed mascot) on the very crowded block.

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Teruhiko stirs up controversy on the net and makes a mean yakisoba

The yuru-kyara world watches with a cautious eye as recent unofficial mascot Teruhiko has been steadily building a fan base online. This slightly emo looking mascot character operating out of Hakodate has been winning over hearts with his cooking tips.

However, Teruhiko has a dark side that occasionally appears in impassioned tweets that threaten to undermine the otherwise diplomatic and squeaky clean world of people in puffy costumes.

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The Smell of a Tanuki Monster Captured in a Perfume, Approved by the Triforce

Yuru-kyara, those lovable mascots of urban and rural districts all over Japan, have finished their annual yuru-kyara Gran Prix with Bari-San the chicken clinching a long awaited first place.

But that doesn’t mean these men and women in giant animal costumes have time to rest.  No sir. Just as the last Gran Prix closed yuru-kyara it’s now time for the hundreds of mascots to begin campaigning for next year’s vote.

This brings us to Takibou, the Tanuki Monster of Shaolin Temple (not the kung-fu one) in Hachioji, Tokyo. Takibou had finished 58th place (top 6%) in 2012 and is hoping to improve on that performance. So, for the first time – probably in the world – a mascot is releasing their scent for the public to buy.

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