In recent years, the Tokushima Provincial Cooperation Office of the Japan Self Defense Force has created recruitment advertising posters featuring cute, adorable illustrations, and it wasted little time in releasing this year’s version.

The posters depict a girl texting her Self Defense Force member boyfriend after she sees him on a news show, in uniform and providing natural disaster relief. “That uniform made you look twice as dashing as you usually do,” she texts lovingly. Her boyfriend’s reply is just as invigorating to the viewer. A young Japanese man might look at this poster and see a man who has it all, falling in love with the idea of joining the Self Defense Force.

Source:JAPAN SELF DEFENSE FORCE TOKUSHIMA PROVINCIAL COOPERATION OFFICE

The design was submitted by Self Defense Force members and takes the appeal of this type of illustration to another level.

▼The 2011 recruitment poster.

▼The 2010 recruitment poster.