
Microsoft Japan is getting serious about their anthropomorphic operating systems.
Until recently, these characters, also known as OS-tans, were nothing more than unofficial fan-made creations. However, as we saw last month with the popularity of the Windows 8 DSP edition, Microsoft has begun to embrace their anime mascots, perhaps realizing their marketing potential among the otaku, or nerd, demographic. And now, for the first time ever, Microsoft will be delving into the belly of the beast and running a booth at Japan’s largest comic book convention, Comic Market.
This December, visitors to Comic Market, also known as Comiket, will be able to purchase a slew of limited-edition Windows anime character goods and computer peripherals. Microsoft has also hinted that they will be selling a special Windows 8 PC made in collaboration with a “certain anime property.” No clue as to what anime it could be, but the more pressing question is: who goes to a comic convention to buy a new PC?
If spending money isn’t your thing, there will also be plenty of swag and hot girls cosplaying— this is an otaku convention, after all.
The decision to hold a booth at this year’s Comiket came as a result of the adoption of Microsoft’s cloud service system, Windows Azure, to distribute the first ever digital version of the notoriously thick Comiket exhibition catalog.
While we can certainly expect to see Windows 8 sisters Yuu and Ai Madobe, Microsoft also promises that their Windows Azure mascot character, Claudia, will be in attendance as well to promote her handiwork.
Claudia is a 26-year-old novice systems engineer and firm advocate of Windows Azure as a hassle-free way to deal with time-consuming issues like hardware maintenance, patches and upgrades.
Last year, Microsoft Japan launched a manga web series to promote Windows Azure called Cloud Girl. In the series, Claudia personifies the Windows Azure cloud service as she solves a variety of network and administrative problems. Her cousin and Windows 7 mascot, Nanami Madobe, also makes an appearance as a troubled computer shop employee:
This winter’s Comiket will be held from December 29 to December 31 at Tokyo Big Site. Attendance is free but be prepared for long lines and huge crowds. The Microsoft booth will be on the fourth floor of the western exhibition hall. Check the official website for more information.



Cute Anime Girls Driving Sales of Windows 8 in Japan
Virtual dojinshi convention Comic Vket recreates the community joy of canceled otaku gatherings
Which corporate booths wooed otaku with the best Comiket freebies?
The best booths and cosplayers from Summer Comiket 2024【Photos】
Comiket returns! Japan’s largest otaku convention announced for 2021 with new admission policies
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
We visit izakaya in Thailand billed as “Middle Aged Man’s Paradise”, try food that’s illegal in Japan
Tokyo’s Rikugien garden: Beautiful for 300 years, but especially in autumn after dark
W.T.F. Japan: Top 5 strangest kanji ever 【Weird Top Five】
Comparing the new made-in-China Oreos to the made-in-Japan ones we knew and loved【Taste test】
Tokyo Skytree turns pink for the cherry blossom season
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Starbucks Japan adds new sakura Frappuccino and cherry blossom drinks to the menu
Japan just had its first same-month foreign tourist decrease in four years
Burning through cash just to throw things away tops list of headaches when moving house in Japan
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Booth babes and cosplayers come out to play at world’s first-ever Tokyo Comic-Con 【Pics】
Biannual running of the otaku fails to take place for second time in a row