
Microsoft Japan is getting serious about their anthropomorphic operating systems.
Until recently, these characters, also known as OS-tans, were nothing more than unofficial fan-made creations. However, as we saw last month with the popularity of the Windows 8 DSP edition, Microsoft has begun to embrace their anime mascots, perhaps realizing their marketing potential among the otaku, or nerd, demographic. And now, for the first time ever, Microsoft will be delving into the belly of the beast and running a booth at Japan’s largest comic book convention, Comic Market.
This December, visitors to Comic Market, also known as Comiket, will be able to purchase a slew of limited-edition Windows anime character goods and computer peripherals. Microsoft has also hinted that they will be selling a special Windows 8 PC made in collaboration with a “certain anime property.” No clue as to what anime it could be, but the more pressing question is: who goes to a comic convention to buy a new PC?
If spending money isn’t your thing, there will also be plenty of swag and hot girls cosplaying— this is an otaku convention, after all.
The decision to hold a booth at this year’s Comiket came as a result of the adoption of Microsoft’s cloud service system, Windows Azure, to distribute the first ever digital version of the notoriously thick Comiket exhibition catalog.
While we can certainly expect to see Windows 8 sisters Yuu and Ai Madobe, Microsoft also promises that their Windows Azure mascot character, Claudia, will be in attendance as well to promote her handiwork.
Claudia is a 26-year-old novice systems engineer and firm advocate of Windows Azure as a hassle-free way to deal with time-consuming issues like hardware maintenance, patches and upgrades.
Last year, Microsoft Japan launched a manga web series to promote Windows Azure called Cloud Girl. In the series, Claudia personifies the Windows Azure cloud service as she solves a variety of network and administrative problems. Her cousin and Windows 7 mascot, Nanami Madobe, also makes an appearance as a troubled computer shop employee:
This winter’s Comiket will be held from December 29 to December 31 at Tokyo Big Site. Attendance is free but be prepared for long lines and huge crowds. The Microsoft booth will be on the fourth floor of the western exhibition hall. Check the official website for more information.



Cute Anime Girls Driving Sales of Windows 8 in Japan
Virtual dojinshi convention Comic Vket recreates the community joy of canceled otaku gatherings
Which corporate booths wooed otaku with the best Comiket freebies?
The best booths and cosplayers from Summer Comiket 2024【Photos】
Comiket returns! Japan’s largest otaku convention announced for 2021 with new admission policies
Nintendo releases Metroid-shaped ice cube/cooking tray and Samus arm cannon pillow【Pics】
This Osaka laundromat wants to clean more than your clothes; it also wants to clean you
Japan’s EF English Proficiency Index rank drops for 11th straight year, hits lowest ever
Major Japanese noodle chain is closing on Christmas Eve so workers can spend time with families
Popular Japanese ramen restaurant Ichiran’s lucky bags are great value for money
Make Your Own Yoshinoya Beef Bowl at Home, Even Better Than the Original 【Recipe】
Foreign driver’s license conversion test passes plummet from over 90% to 33% in Japan
A whole slew of Totoro Christmas cakes are on their way to make the season extra merry【Photos】
Neo Shinjuku Atsushi: New cyberpunk restaurant bar serves post-apocalyptic food in Tokyo
Cup Noodle mystery meat instant rice returns to Japanese stores after a seven-year absence
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Yoshinoya adds first-ever chain-wide ramen with new beef and pork-broth noodle hot pot meals
Japan considering raising international traveler departure tax even more than previously reported
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Japanese train company is letting fans buy its actual ticket gates for their homes
Japanese town suing resident for being a jerk
New fish discovered and named “Vanderhorstia supersaiyan” for obvious reasons
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Japanese government considering tripling departure taxes to combat overtourism
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Booth babes and cosplayers come out to play at world’s first-ever Tokyo Comic-Con 【Pics】
Biannual running of the otaku fails to take place for second time in a row
Leave a Reply