Windows
People in Japan are crying with laughter over the short musical video clip, saying they can’t stop playing it over and over again.
Microsoft Japan is getting serious about their anthropomorphic operating systems.
Until recently, these characters, also known as OS-tans, were nothing more than unofficial fan-made creations. However, as we saw last month with the popularity of the Windows 8 DSP edition, Microsoft has begun to embrace their anime mascots, perhaps realizing their marketing potential among the otaku, or nerd, demographic. And now, for the first time ever, Microsoft will be delving into the belly of the beast and running a booth at Japan’s largest comic book convention, Comic Market.
On October 29, Microsoft Corp Chief Executive Steve Ballmer said that since its release on Friday, Windows 8 has been selling at a higher rate than Windows 7, the best-selling version of Windows to date.
Despite confusion over alleged magic touch screen-imbuing capabilities, Windows 8 seems to be doing well in Japan as well— so well, in fact, that limited-quantity DSP editions of the operating system, which feature two unofficial Windows 8-themed “moe” mascots, are already beginning to sell out, proving once again that the Japanese will buy anything with a cute anime girl on it (not that there was a lack evidence).