
Itasha, or “pain mobile,” is a Japanese word that refers to a car that is so nerdy, it’s painfully embarrassing to even look at. If a car actually had the ability to cause pain with a single glance, this BMW, with full-body paint and decals featuring otaku-worshipped vocaloid, Hatsune Miku, is enough to put you in the hospital.
This itasha is a BMW Z4 GT3, the eight-cylinder racing version of the commercially available BMW Z4. It is currently being shown for a limited time at the Tokyo BMW Group Studio near Tokyo Station.
According to representatives at the BMW Group Studio, this Hatsune Miku BMW was created by the “GSR & Studie with TeamUKYO” racing team and competes along side the Super-GT GT300 2012. Not only does it look good, this car can kick some ass on the pavement.
The BMW Group Studio isn’t an actual car dealership, just a showroom, so even those who aren’t looking to purchase a car can enter and view the Hatsune Miku BMW. The car will be exhibited until December 13, so hurry on over to catch a glimpse of a car that’s sure to make at least a few people cringe in pain.
[ Read in Japanese ]














Man arrested for violating Japan’s anti-dueling law in downtown Tokyo
Studio Ghibli’s kodama ready to leave the Princess Mononoke forest as a squeezable keychain【Pics】
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Best practices for celebrating Coming of Age Day for those turning 18, 20, or both in Japan
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Man arrested for violating Japan’s anti-dueling law in downtown Tokyo
Studio Ghibli’s kodama ready to leave the Princess Mononoke forest as a squeezable keychain【Pics】
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Best practices for celebrating Coming of Age Day for those turning 18, 20, or both in Japan
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Store where you pay to shoplift returns to Tokyo
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
10 times to avoid traveling in Japan in 2026
Survey finds more than 70 percent of Japanese children have an online friend
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Store where you pay to shoplift returns to Tokyo
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
10 times to avoid traveling in Japan in 2026
Survey finds more than 70 percent of Japanese children have an online friend
What’s so “Japan mind” about Häagen-Dazs’ new “Japan Mind” ice cream?
Japanese nature theme park lets you zoom through the air at over 40 miles an hour
Nearly one in ten young adults living in Japan isn’t ethnically Japanese, statistics show
Cup Noodle mystery meat instant rice returns to Japanese stores after a seven-year absence
Godzilla-shaped ice cream on sale in Tokyo near the sight his most adorable rampage
Say hello to Japan’s new stationmaster cat!【Video】
Is real Tokyo as dangerous as the Yakuza video games? Chapter 3: Crazy Town
Leave a Reply