
On April 25, Takara Tomy A.R.T.S will release the “Sonic Hour”, the latest addition to their “Beer Hour” series of foaming products. Hour is a play on the Japanese word awa, meaning foam, or head of beer, and that’s exactly what this gadget delivers to the top of your glass. Retailing for 3,990 yen (US$40), this little portable device creates superfine bubbles in any type of beer, guaranteeing a smooth, creamy head every time. Even if the Japanese do prefer their beer with an enormous amount of head sometimes…
The secret to the sonic foam is ultrasonic oscillation. Simply put your glass of beer on the tray, press the button and the ultrasonic vibrations disperse evenly at the bottom of the beer glass, creating a gush of bubbles that rise and form the perfect head in an instant. And if that’s not entertaining enough, it also comes equipped with an eight-colour LED light-up display. To see it in action, check out the video after the jump.
How to “sonic hour” in five easy steps (plus video):
1. First, pour the beer. Any beer will foam up well with this gadget: canned beers, bottled beers, low-malt happoshu beers, non-alcoholic beers, even beer made with remnants from an elephant’s butt. Fill the glass, leaving room for the head, and try to pour it with as little foam as possible.
2. Pour a small amount of water on the tray and then 3. pop your glass on top.
4. Now press the button to get those ultrasonic waves oscillating.
5. Admire your superfine, top quality foam in an instant!
For the full experience, turn the lights down low and enjoy an interior light display with your sonic beverage.
Source, featured image: Takara Tomy Arts
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Sonic Hour series returns with new portable device to make your beer foamy no matter where you go
Enjoy the perfect glass of beer anytime, anywhere with the “Premium Beer Server GOKUREI”!
“Beer Hour” Portable Server Enjoys Heady Success
Awesome Narita Airport beer dispenser gives a perfect pour every time 【Video】
New ultrasonic foam device ensures Japanese continue to give their beer far too much head
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Survey finds that one in five high schoolers don’t know who music legend Masaharu Fukuyama is
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Infographic shows how working culture differs across the globe
Shimane has a secret hot spring town that feels like stepping into an old Japanese film
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
How to cook miso soup (the right way) in a few simple steps【RocketKitchen】
Tokyo Station’s perfect breakfast spot might just be this izakaya Japanese-style pub
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Tokyo Skytree turns pink for the cherry blossom season
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Starbucks Japan adds new sakura Frappuccino and cherry blossom drinks to the menu
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese Foam Jockey Gives Drinkers Beer Heads That Cause Westerners to Froth at the Mouth
At last, the solution to a warm can of beer: A cup that chills its contents instantly
Asahi puts a new twist(er) on draft beer
Asahi Super Dry to sell draft beer in a can
Crowdfunding opens on Japanese version of a gadget that makes any canned beer easier to drink
Kirin Beer to begin service delivering kegs directly to your door, kegstands discouraged
Can Japan’s favorite cheap chocolate also be a good craft beer? Taste-testing Black Thunder Stout
12 hours of unlimited beer and hard liquor on offer at amazing Tokyo Internet cafe
Love beer? Then the Museum of Yebisu Beer may be worth visiting!
Our Japanese reporter visits Czechia’s famous beer spas and boozily bathes in a bath of beer
Frozen Beer and Beer Cocktails – Mr. Sato Checks Out Kirin Ichiban Garden
We try “The Dream,” Asahi’s new, purportedly “perfect” beer【Taste Test】
Hakone Beer will celebrate 20th anniversary, give away 1,500 beers at special Tokyo event
How to pull a beer from the can so it tastes like it’s from a keg
Cherry blossom beer. Taste test. Need we say more?
Does Reiwa Beer capture all the fun and excitement of entering a new era?
Mint chocolate beer sounds great, but how does it taste? We find out