
Remember Takara Tomy A.R.T.S’ punnily-named product, the Sonic Hour (“hour” sounds similar to awa, or “bubbles” in Japanese) that we introduced you to two years ago? That device created a foamy head on a glass of beer in seconds, making it the perfect present for any beer lover in Japan.
Those same beer lovers now have cause to rejoice again because this time around, the Sonic Hour is back with a handy new portable version!
To recap, the original Sonic Hour gadget created a foamy head on any beer by emitting ultrasonic waves through the bottom of the glass. You simply had to place your glass of beer on the device and watch as the foam magically appeared. The new Sonic Hour Portable version also employs sonic vibrations to achieve the same foamy effect, but instead of placing your glass on top of it, all you have to do is touch the portable device against the side of the glass.
▼ The Sonic Hour Portable-for people who like their beer head extra foamy (in other words, everyone in Japan).
▼ A closer look at the new device. By the way, it comes in your choice of blue (pictured below) or black.
▼ Watch as the foam magically appears!
Takara Tomy A.R.T.S lists its dimensions as 108×78×35 milimeters (4.25×3.1×1.4 inches), making it easy to fit inside a bag any time you’re going out.
The Sonic Hour Portable, which can be ordered online here, will officially be up for sale on March 26th for 2,900 yen (US$23.92). Isn’t that a small price to pay in return for the sheer amazement you’ll see on your coworkers’ faces the next time you all go out for drinks together?
Sources/Images: Takara Tomy Arts via Game Over



Sonic Hour: A Perfect Head of Beer at the Touch of a Button!
Enjoy the perfect glass of beer anytime, anywhere with the “Premium Beer Server GOKUREI”!
“Beer Hour” Portable Server Enjoys Heady Success
Awesome Narita Airport beer dispenser gives a perfect pour every time 【Video】
Crowdfunding opens on Japanese version of a gadget that makes any canned beer easier to drink
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Studio Ghibli releases huge new wooden clip collection featuring 25 anime movies
Starbucks Japan adds new Frappuccino, Tea, and Chillax Soda to its limited-edition summer menu
Can instant TKG from Don Quijote really recreate Japan’s beloved raw-egg-on-rice dish?
Tokyo and Osaka make it into this year’s EIU ranking of the world’s Top Ten Most Liveable Cities
Tokyo Disneyland and Disney Sea raising ticket prices, free Fast Pass ending next month
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
Solid gold Hedorah kaiju from the Godzilla series is now available to pre-order
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa