When Akio Toyoda took the helm of Toyota Motor Corporation in 2009, he was faced with a collapsing economy and a recall scandal that now seemed to have been blown out of proportion.

Still, he was able to steer the company through these stormy waters by being something more than just the founder’s great grandson who took over the company. He was a guy who truly loved cars.

As proof, it came to light on 30 April that he will participate in this year’s 24 Hours Nürburgring, a grueling endurance race on one of the most challenging circuits in the world.

This will actually be Toyoda’s third 24 Hours Nürburgring performance having taken part in both 2007 and 2009. However, this will be his first Nürburgring race as acting president.

The race takes place on the Nordschleife section of the Nürburgring racing complex in Nürburg, Germany. Open to all, the event is often used as a chance for the top automakers to test and showcase their designs. It’s also held on a dangerous track that several people die on each year due to rough road conditions, tight turns, blind corners and hills with little room to safely stop if you miss.

However, provided he lives, it’s a win-win for 56-year-old President Toyoda who should bring some attention to Toyota with this act.  If he loses no one would be surprised, and if he wins it would make even bigger news.

Source: 47 News via Himasoku