
We’re all human, which means we all, eventually, make a mistake or two. Some of us might make more mistakes than others, but in general it should be easy to understand that accidents happen and sometimes the best course of action is to forgive and carry on with your life. However, not everyone is happy with a simple apology–some people require a bit more…humiliation.
There are many ways for angry customers to demand satisfaction, from sending letters to corporate headquarters to leaving angry reviews online. Of course, for the more sadistic among us, you could always demand the offending staff perform dogeza–prostrating oneself on the ground.
While dogeza has long existed in Japanese culture, historically as a way to show respect or deference to the upper classes, it’s rarely seen these days, usually only when expressing very sincere apologies. It’s become so rare, in fact, that when Twitter user Manami posted the above photo, it became a bit of an Internet scandal.
▼ Sorry kitty is sorry.
According to the tweet accompanying the photo, Manami made the two women, employees of Shimamura Group, a chain clothing store, perform dogeza as penance for their poor management of some goods. Apparently, their mismanagement had caused some damage to the Twitter user, though she never explains exactly what the damage or problem was. While a number of Internet users seem upset with her behavior, the biggest issue seems to be that she included the employees’ names in the tweet.
While demanding dogeza is certainly extreme behavior, some have speculated that tweeting photos of the employees and including their names may be a violation of privacy laws, if she didn’t have permission. And it would be difficult to imagine that the staff gave her the green light to share the humiliating photo.
Of course, many details are left blank, and Manami seems to have responded to angry tweets with a hard-line “Why are you sticking your nose in other people’s business?” It kind of makes you wonder if the Hokkaido resident really understands how the Internet works.
▼ “There will be more happy in the Happy Meal next time. I promise!”
Here are a few of the comments prompted by the dogeza tweets.
It seems like she’s taken the phrase, “The customer is god” a little too literally. [This is Japanese phrase is similar to the English phrase, “The customer is always right.”]
Is this how far claimants will go now? I think she’s been watching too much Naoiki Hanzawa [a banker in a popular Japanese TV show who has a notoriously sharp tongue].
Human garbage. For making me feel so disgusted, send me a picture of you performing dogeza!
What’s with this customer? She was just looking for something to make them do dogeza.
I wish some suitable punishment would befall her for this madness.
What a freak!
So scary!
Yikes! There certainly are a lot of different types of people in the world.
Dogeza…just how special do you think you are?
You can just see a child’s shoes off the side. That’s the worst.
I read about ten of her tweets, and just closed the window. Urgh.
As a number of other commenters pointed out, we may not have all the information here, so it may be that Manami was justified in her dogeza demand. But uploading the photo and naming the employees seems a bit extreme. To be honest, though, we have a hard time not grouping this in with the same sort of extreme complaining done by “monster parents.”
Sources: Byoukan Sunday, Paruhosoku, Twitter
Images: Twitter, Kiyokiyo Tumblr, Koala.jp



Kuwana City officially outlaws making staff get down on all fours to apologize
Cats bowing in apology is Japan’s latest weird gacha capsule toy collection
Twitter users share 16 heartwarming moments of kindness in Japan
Valentino sparks outrage with insincere apology for disrespecting Japanese culture in photo shoot
“Business Nail” – the latest trend among young Japanese businessmen looking to get ahead
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
East Japan Railway announces plans to abolish magnetic-strip tickets
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Colour Hunting: The hot new street photography trend changing how we see Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events