
We fell in love with Sony’s new PlayStation Vita Slim the very first moment we got our sweaty little hands on a demo unit at this year’s Tokyo Game Show, but this new commercial, which features rocking gaming penguins of every colour the new device is available in, made us even more eager to buy one.
The Vita Slim, or rather PlayStation Vita 2000 to use its official name, is due to go on sale in Japan on October 10, and comes in a choice of six funky colours. There has been a surprising amount of fuss made about the fact that the new model ships with a standard LCD screen rather than the original Vita’s OLED, but with the new handheld being 20 percent thinner and 15 percent lighter, not to mention coming with a gigabyte of internal storage and a battery that lasts an hour longer than its predecessor’s, we find it hard to get too upset about the slight downgrade in visual quality. The new model feels great in the hands, and the number of little improvements Sony has made, such as going with larger, rounder “start” and “select” buttons this time, are also extremely welcome, making this a great time to get into the portable gaming scene if you haven’t already.
But enough of our nerdy rambling! There are cute penguins to be watched! Here’s the new Vita ad in full.
And for those of you who prefer things to stand still when you look at them, here are the best bits in image form!
▼ Can someone let us know when sky-blue penguins are invented? Want!
▼ And the corresponding Vitas are pretty cute too.
▼ Having held one we can confirm that this is, indeed, true!

There is still no word on a US or European release for the sleek new handheld, sadly, so if you like the look of the Vita 2000 you’ll have to sit tight. But look on the bright side: you guys get the PlayStation 4 three whole months before us, so you’ll have plenty to amuse yourself with until the handheld inevitably arrives on your shores.
Source: Hachima Kikou (Japanese)
Video: YouTube playstationjp




【Updated!】Sony’s Japan-only portable gizmo “PocketStation” returns as a PlayStation Vita application
Sony’s summer PlayStation Vita ads are all about growing up【Video】
End of an era – Sony announces end of online, PlayStation Store support for PS3 and Vita
Sony ends shipments of PlayStation TV in Japan
Nintendogs coming to a PlayStation Vita near you?
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Tokyo store makes you to pass a quiz in order to buy Pokémon cards as part of anti-scalper policy
War in Iran threatening Japan’s pudding production
Japanese-style afternoon tea in this Japanese manor house outside downtown Tokyo is something special
Studio Ghibli adds folding fans to its anime specialty store in Japan
Finnish design brand Iittala partners with Pokémon for a golden first collaborative tableware set
The results are in! One Piece World Top 100 characters chosen in global poll
Final Fantasy VII’s Sephiroth finds happiness in a canned cocktail[Video]
Sanrio amusement park in Tokyo to host Psycho Game horror event this summer[Video]
Japanese Men and Women Rank Which Countries They’d Look to for a Mate
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Japan is so hungry for workers it used up its five-year visa quota in record time
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Hello Kitty is now a transforming truck robot[Photos]
7-Eleven Japan’s cooked-in-store takoyaki is here! How does it fare against the street food king?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Rumour: Sony planning to launch $500 PlayStation 4 & PS Vita bundle
Newsflash: PlayStation TV coming to the West this autumn
So long, PlayStation 4 – Sony announces it’s ending repair service for early PS4 models
PlayStation 4? Sony Teases Fans with Mysterious Video and Conference Announcement *UPDATED*
Pimp out your PlayStation with these free Vita skins from Dengeki Magazine
Sony’s new Xperia Z3 compact tablet boasts PlayStation 4 remote play, controller mount
Sony gives PlayStation 3 game cases a facelift, netizens complain they can’t tell games apart
No console? No problem! Sony tests streaming video games direct to TV sets
Sony Unveils its Vision for the Future of Video Games with PlayStation 4
Sony announces PlayStation Classic retro mini console【Video, photos】
Sony officially announces pricing for PlayStation VR add-on for PlayStation 4
Nintendo tweets out ad for Sony’s PS Vita: jealous workers or inside job?
PlayStation 4 impressions: An Xbox fan and a Sony lover go head to head
It’s official! The Sony PlayStation is coming to China
Onomatotastic! Sony’s Portable Games Console Gets a Cool New Ad 【Video】
Sony shows off PlayStation 4 augmented reality with rubber ducks, dinosaurs, and Hatsune Miku
Awesome jumbo PlayStation 1 and 2 cushions are warm fuzzy nostalgia that has to be won, not bought