
Stroll into virtually any games store and, alongside a wall of lime and dark green that marks the domain of Microsoft’s Xbox 360 and Xbox One, you’ll now find the sea of blue that is the PlayStation section. With its latest console, Sony went with dark blue for the majority of its packaging, with all games shipping in cases with dark blue headers stamped with the stylish “PS4” logo. The cases are the exact same colour as those for Sony’s portable console, PlayStation Vita, though since Vita game cards are so ridiculously tiny the cases are roughly half the size of the PS4’s.
But now, PlayStation 3 games wearing the same colours as their PS4 and Vita brethren have begun showing up in stores. Clearly Sony is aiming for a unified look across its PlayStation brand, but some gamers in Japan are not exactly pleased about the change and say that the new packaging is confusing.
In the past, physical copies of PlayStation 3 games shipped in cases made from clear plastic. Here’s this writer’s personal Game of the Year for 2013, The Last of Us, in its game case.

And here’s a typical PS4 game case:
But it turns out that newer releases for PlayStation 3 will be arriving in packaging that looks just like PS4 and PS Vita games’ own.
The only concrete example of the new-look cases so far is recently released title Deception IV: Blood Ties, which appears on both PS3 and PS Vita. For comparison’s sake, we’re resized the images, but as you can see, in terms of visual design they’re almost exactly the same.
▼ So much blue!
Personally, I quite like the uniform look, and since I download more than half of my games direct from the PlayStation Store these days, a game case colour change isn’t really going to affect me. But then again, with PS3 coming to the end of its lifespan it does seem odd to ruin the visual aesthetic of gamers’ physical collections by having the colour scheme suddenly change. If you’re the kind of person who simply must have their PlayStation logo turned the right way up when moving the console from standing to lying flat, that kind of thing is definitely going to annoy you.
But otherwise, a little change in colour is no biggie, right?
Wrong. Along with a few comments about Sony having already meddled with the PS3’s box art before (up until a couple of years ago, the standard PS3 font was slanted to the right and looked remarkably like that of the Spider-Man reboot movies), some gamers in Japan are suggesting that having three systems’ games all in similar packaging is simply “confusing” and will result in “accidental” purchases, especially by those buying games for others who aren’t overly familiar with the consoles. One person, perhaps half jokingly, even suggested that Sony was doing this on purpose to trick people into buying the wrong version, though we fail to see how that would benefit any of the parties involved.
True, the colour change may result in one or two accidental purchases at first, or perhaps even staff in game stores grabbing the wrong version of a game without realising it, but really if you have that much trouble differentiating between a box that says “PS3” and one that has “PS4” written on it, then I don’t know how you even begin to manage doing things like choosing the right floor in an elevator. After all, apart from the different numbers clearly printed on them, all of those buttons do look remarkably similar…
Source/images: Jin
Infamous box art via Newgrounds


Rumour: Sony planning to launch $500 PlayStation 4 & PS Vita bundle
Sony announces PlayStation 4 release date at Gamescom 2013 *UPDATED*
Sony’s new Xperia Z3 compact tablet boasts PlayStation 4 remote play, controller mount
End of an era – Sony announces end of online, PlayStation Store support for PS3 and Vita
PlayStation 4 impressions: An Xbox fan and a Sony lover go head to head
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Can you eat lunch in Tokyo for less than 500 yen?
Room 404: What happened when we stayed in an unlucky hotel room in Japan
Elderly Japan man arrested for stealing toilet, using it in his home for three months
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
How to make fancy matcha sake chocolates with just 15 minutes of real work【Recipe】
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
A look back on 40 years of Japanese schools banning stuff
New Family Mart cinema opens inside Japanese airport
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Despite success abroad, even Sony’s PlayStation 4 can’t inject life into Japan’s console market
How epic is PlayStation 4? The specs of Sony’s newest console explained through Dragon Ball
Sony Unveils its Vision for the Future of Video Games with PlayStation 4
【Updated!】Sony’s Japan-only portable gizmo “PocketStation” returns as a PlayStation Vita application
Japanese clothes retailer GU announces stylish, nostalgic PlayStation line, available now
So long, PlayStation 4 – Sony announces it’s ending repair service for early PS4 models
Portable PlayStation 4 created by genius in Japan【Videos/Photos】
PlayStation 3 gets a price cut in Japan, still costs more than it probably ought to
Rumour: Sony to unveil ‘virtual reality headset’ at Tokyo Game Show 2013
Sony officially announces pricing for PlayStation VR add-on for PlayStation 4
Sword Art Online: Hollow Realization Game’s 3rd TV Ad Streamed
Newsflash: Silver “Dragon Quest Metal Slime Edition” PlayStation 4 unveiled by Sony 【Updated】
Countdown to PlayStation 4 in Japan – Mr. Sato heads to the Sony Building to join the fun
Looking to make your PlayStation 4 stylish and unique? This real wood case may be just the thing!
Sony’s summer PlayStation Vita ads are all about growing up【Video】
Sony shows off PlayStation 4 augmented reality with rubber ducks, dinosaurs, and Hatsune Miku
PlayStation 4? Sony Teases Fans with Mysterious Video and Conference Announcement *UPDATED*