It may sound like the start of a bad joke, but when your boss says, “Bring me three PS4s!” you say, “How many games would you like with that?”
And so I found myself in uncharted territory, standing in line at 7am the day before the release of Sony’s next-gen console. I honestly didn’t know what to expect and admittedly grumbled at the thought of living on the street for 17 hours, but after Hooters girls, free swag, and a PS4 presented by the CEO of Best Buy, I’m pleased to report that I came away richer from the experience (although my bank account would beg to differ).
Much to the chagrin of gamers in Japan, unlike the rest of the world, people from the land of Sony will have to wait until February 22 to unbox their shiny parallelogram. A staggered release date wasn’t going to stop us here at RocketNews24, and I was tasked with the difficult job (if all the hype was to be believed) of procuring three PlayStation4 consoles for our Japanese office.
▼ Waiting in line without a preorder like a chump.
The wait was nothing like I had expected and we made fast friends with the PS4 hopefuls that stood in line behind us. We were travelers on the same road, knights on a kindred quest…or maybe we were just fools on a fool’s errand. Whatever we were, we were there for the long haul and knew our only chance was to stick together lest we perish in a sea of folding chairs and dead smartphones.
▼ No need to stand in the cold for hours when you’re sitting on a nice cozy preorder.
“What are you doing out here?” was the question of the day and my replies of “Umm…we’re waiting for the PS4…PlayStation4…it’s a gaming console” were met with laughter, ridicule, or simple stares of confusion. What was I doing there? This Xbox 360 controller-toting Halo-devotee was beginning to completely forget her sense of wonder at what a Sony product might bring. But it’s amazing what buying a PS4 for someone else does to motivate you. The first seven consoles that left the Best Buy that night were destined for other hands and I’d like to take this time to mention that the two just-as-attractive-as-you’d-expect Hooters girls behind me have very lucky boyfriends.
▼ Hooters girls and the chick, with numbered tickets and the promise of a PS4.
▼ That’s the money shot.
▼ RocketNews24 was the proud owner of tickets #1, 2, and 3
As the seconds lurched by, the stroke of midnight seemed farther than a trip to Mars, but there were a few unexpected guests to make the waiting more bearable.
▼ Red Bull, anyone?
▼ The CEO of Best Buy stopped by to chat.
▼ A table of cookies was set out to tempt us.
▼ And just beyond the automatic doors, a full display of PlayStation4 accessories lay in wait.
After 17 hours in line, four trips to Starbucks, and countless strolls to the Best Buy restroom, we finally were allowed to purchase our consoles. RocketNews24 is proud to say that we have the only PlayStation4 in the world given out by the CEO of Best Buy, Mr. Hubert Joly.
▼ It’s finally ours!!!
▼ I’m not ashamed to admit that I unconsciously bowed after receiving the fruits of our labor.
And so the chick, the fat guy and the Asian dude came away from the night’s shenanigans with three brand new PlayStation4s and a whole lot of stories to tell. If you notice a significant drop in articles from our Japanese reporters at RocketNews24, please don’t be too hard on them, they’re one of the few people in Japan that can rock out on Sony’s newest console.
Images: RocketNews24 (Courtesy of Khoa Dinh)

















We try to get the first PS4 sold in Japan, and so does this guy dressed like a Move controller
PS4 release date in Japan to be announced on September 9 (hopefully)
PS4 undercuts Xbox One’s pricing by nearly $200 in Mexico
Game dev berates gaming media on its “junior high school” analysis of PS4’s performance in Japan
Sony’s newest commercial for the Persona 5 PS4 bundle has 5,000 reasons to love it【Video】
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
War in Iran threatening Japan’s pudding production
Stores in Japan ask customers to prove they’re real Pokémon fans when buying cards to stop scalpers
Mitsubishi’s solution for stressed office workers in Japan: fake skylight video displays
Fried sandwiches arrive in Tokyo, become hot topic on social media
Seats descend from ceiling on Japanese train to provide extra comfort for passengers【Video】
Shinkansen operator apologizes for three-minute delay because conductor was napping
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Japan is so hungry for workers it used up its five-year visa quota in record time
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Hello Kitty is now a transforming truck robot[Photos]
What are the worst things about living in the Japanese countryside?[Survey]
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Rumour: Sony planning to launch $500 PlayStation 4 & PS Vita bundle
We try swapping out the hard drive of a PS4, let the Xbox One hold the beer
Sony announces PlayStation 4 release date at Gamescom 2013 *UPDATED*
Microsoft announces Xbox One release date!
Taiwan’s PS4 packaging is way cuter than anyone else’s
How epic is PlayStation 4? The specs of Sony’s newest console explained through Dragon Ball
Get some Nintendo on your Sony with these PS4 skins (Oh, and they have an Evangelion one too!)
So long, PlayStation 4 – Sony announces it’s ending repair service for early PS4 models
Sony gives PlayStation 3 game cases a facelift, netizens complain they can’t tell games apart
Japan’s most popular game console: PS4 sales to surpass Wii U
Special edition Metal Gear Solid V PS4 is kind of uninspired, will probably sell by the bucketload
PS4 20th Anniversary edition console sells at auction for jaw-dropping price
Looking to make your PlayStation 4 stylish and unique? This real wood case may be just the thing!
Rumour: Sony to unveil ‘virtual reality headset’ at Tokyo Game Show 2013
Japanese clothes retailer GU announces stylish, nostalgic PlayStation line, available now
PlayStation 4 impressions: An Xbox fan and a Sony lover go head to head