Although still relatively unknown in the West, instant messaging application Line is pretty huge in Asia. Developed by the Japanese division of South Korean internet content gurus Naver Corporation, the application allows free digital voice calls and text messaging, and is loved by both Android and iOS users, no doubt in part thanks to the dozens of cute “sticker” icons that users are able to share.
When promoting the messaging app in Thailand, however, Naver seemingly decided to take an altogether different approach. Tugging at our very heartstrings, this ad tells the story of a recently bereaved father and daughter and how through “more LINE, Much closer” they become able to communicate their feelings more effectively. Clever marketing or not, this is a real tear-jerker.
Shared via Naver’s official YouTube channel, the 90-second commercial is titled “Closer”, and has already been watched nearly 50,000 times since being shared at the end of November.
Since not everyone speaks Thai, or can read the accompanying Japanese subtitles for that matter, we’ve captured the key moments from the ad and added subtitles in English below.
▼ “Nudee still seems to be missing her mother quite badly.”
▼ “She and her mother were incredibly close. They shared everything.”
▼ “Yes. But it’s right now that she needs you most. You have to be there for her.”
▼ “Please take care of her.”
▼ “I will.”
▼ “Mama: I can’t be there with you now, but Dad will look after you.”
▼ “Don’t forget that Dad is always there for you, OK.”
Well you’ll have to excuse us if that didn’t just break our hearts a little bit.
Source: YouTube NAVERLINE
“Poke” your favorite anime characters on LINE mobile chat app!【Instructions】
Hyundai Ad Uses Suicide to Promote New Car, Causes Outrage and Sadness in the UK
Learn Japanese schoolgirl vocabulary with new video from Line【Video】
Japanese train driver and conductor duo melt hearts with behind-the-scenes friendship【Video】
Amazing ad from Japan stars 72 actresses each showing one year of a woman’s life in one second
Japan considering raising international traveler departure tax even more than previously reported
Foreign driver’s license conversion test passes plummet from over 90% to 33% in Japan
Japan’s EF English Proficiency Index rank drops for 11th straight year, hits lowest ever
Chinese government’s don’t-go-to-Japan warning has heartwarming non-effect on Yokohama Chinatown
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Yoshinoya adds first-ever chain-wide ramen with new beef and pork-broth noodle hot pot meals
Ichiran releases its first-ever instant ramen!
The 10 best day trips from downtown Tokyo【Survey】
Princess Mononoke head magnets return, now with way to bypass blind-buy game of chance【Pics】
Japan’s favorite gyoza restaurant changes its gyoza recipe – Will gyoza life ever be the same?
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
New fish discovered and named “Vanderhorstia supersaiyan” for obvious reasons
Japanese town suing resident for being a jerk
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Tokyo hotel lets you make your stay a Sanrio one with special My Melody and Kuromi rooms【Pics】
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
J-pop mega star Ado reveals she’s been living in the U.S., may not understand language acquisition
“Don’t let pressure dictate your life”—China’s unmarried women speak out in heart-rending video
Leave a Reply