
Japan probably has the world’s largest and most bizarre selection of Kit Kat flavours on offer, but this latest release is about more than just tickling your tastebuds. Nestle Japan is offering a specially-packaged version of their classic biscuit to help recovery in areas destroyed by the devastating tsunami of March 2011.
On June 16 Nestle Japan will release the ‘Kit Kat Mini Kippu Kat’. In Japanese ‘kippu‘ means ‘ticket‘, and according to Nestle PR, ‘these are the first sweets in the world that function as train tickets.’
The box containing the biscuits will serve as a rail ticket for the Sanriku Railway line in Iwate Prefecture which was damaged during the 2011 Tōhoku Earthquake, losing 5.8km of line, and finally reopened this March.
Hand over the box at the ticket booth or when you alight from the train, and you can get 190 yen (US $1.90) off your fare. That’s how much it costs to travel the distance between Shimanokoshi and Tanohata stations, the last part of the track to reopen. If your fare is going to be more than 190 yen then you have to foot the difference yourself. It’s all for a good cause though, aiming to bring people back to a region that was devastated by the tsunami three years ago, so go on and treat yourself to the knowledge that you’re doing a charitable deed (yummy chocolate is just a bonus).
One box costs just 108 yen (US$1.05) and contains three plain chocolate mini kit kat bars. They’ll be sold in supermarkets and convenience stores around the Tōhoku area, and the ticket is valid until the end of May 2015.
Source: Tokyo Shinbun
Image: Response JP, Hajima Yuki, Wikimedia Commons



New Japanese Kit Kat raises funds for earthquake-damaged Kumamoto region
Graham cracker KitKats? New wholewheat biscuit variety debuts in Japan
Celebrate Christmas with Kit Kat themed gift set and cake from the Kit Kat Chocolaterie!
Hot and sweet — these new Kit Kats are ready to be baked!
Nestlé Japan is giving away Kit Kats that aren’t a special flavor, but solid gold!
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Fading Tokyo – Horikiri Station, the Arakawa River, and Kinpachi-sensei[Walking course]
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan is getting a new for-beer KitKat variety, and beer inspired by KitKats to drink with it
Free in-flight KitKats discontinued by Japanese airline, sad day for sweets and Pokémon fans
KitKat Japan’s holiday chocolate is here and we (and everyone else) can’t get enough of it!
Nestlé Japan to release gold Kit Kats this December
Japanese KitKats get Japanese anime video from Kyoto Animation director【Video】
Okinawan citrus is the latest addition to Kit Kat’s awesome only-in-Japan lineup
Nestle Japan releases new yoghurt Kit Kat to raise funds for typhoon-affected regions
Mr. Sato takes a break in the new Shibuya KitKat Chocolatory, has a custom KitKat
Kit Kat Premium Gift Shop now open for limited time near Narita Airport
Japanese KitKats swap plastic bags for paper packaging with new origami feature
KitKat releases new Japanese plum flavor to celebrate Japan’s most beautiful winter flowers
Bake and feast — We try the new bakeable Kit Kats!【Taste Test】
How does KitKat Japan’s Adult Sweetness flavor stack up to other fan favorites?【Taste test】
Brand-new premium sake Kit Kats are out in Japan, and they’re amazing【Taste test】
Mini bakeable Kit Kats return — this time in cheesecake flavor! 【Taste Test】