If the first rule of magic is that the illusionist must never tell an audience how a trick is done, the second rule must be that you never interrupt a magician live on air to yell, “I’ve seen this one before! I’ll tell you how he’s doing it…”
Obviously, no one told studio guest Airi Taira that, because that’s exactly what she did during a live TV broadcast featuring Japanese-American magician Sero (セロ) on Tuesday night. Join us after the jump for one flying hoverboard, one defensive peeved magician and more awkward smiling than you can shake a stick at.
Sero (full name Cyril Takayama) was the star of a primetime special broadcast July 29 on Fuji TV, entitled Magic New Century: Cyril. Seeing as he was coming hot off the heels of a world tour, and this was his first appearance in Japan for three years, the live broadcast, which ranged from tricks incorporating projection mapping, to street magic with members of the public, had attracted quite a bit of buzz.
In a clip from the show uploaded to YouTube, we can see that things start off well, with Sero making a dramatic entrance on a hoverboard. “Sugoi!” (“WOW!”) cries everyone in the studio, as they momentarily forget that it’s not 1985 anymore.
As is usual on Japanese TV shows of this ilk, the on-location presenter (in this case, at Tokyo Tower) is reporting back to a studio full of media “tarento” personalities, who provide commentary from a little inset square in the top-left hand corner of the screen. Their input mainly consists of squealing “WOW!” a lot, although in this case they’ll also be inadvertently annoying the star of the show by ruining the magic for everyone.
Then, the presenter throws back to studio, asking the assembled guests what they think of Sero’s trick. That’s when things start to get a bit cringey. After everyone has collectively made noises about how WOW his grand entrance is, the studio presenter asks 29-year-old actress Airi Taira what she thinks. “I’ve seen this trick before on another TV show!” she says, grinning. “His hand is stuck to the car, and it’s a fake hand, and there’s a bar from the car that’s attached to him!”
To his credit, Sero deals with the unexpected comment fairly well, looking appropriately perplexed at the suggestion that his trick might be a trick, and allowing the presenter to touch his arm (“so long as you just touch it, ok?”) and prove that it’s real. He even takes off his jacket for the interviewer, who concludes that Sero does indeed possess “an adult male’s normal arm”.
When the presenter asks to check inside the car, though, Sero decides it’s time to wrap up the segment, stepping in front of him and explaining that hoverboard magic is the secret of the trick. “You’ve all seen Back to the Future, right? I’ve made it a reality!”
You can watch the full video here – it’s in Japanese, but Sero peppers his speech with cheery English phrases, and we reckon cringing is the same in most languages, anyway. Listen out at 1:52 for a rather epic awkward HA-HA-HA laugh from Sero:
And if you’d like to see him in action when he’s not being interrupted by a cute 19-year-old saying she knows how it’s done, check out this mind-reading trick, too (you can click the captions button for English subtitles).
Hopefully, next time Fuji TV attempts a special with an illusionist, they’ll remember the memo to guests about how not to ruin the magic on live TV.
Source: Itai News

Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Japanese kindness restores our faith in humanity after a highway bus accident in Tokyo
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Japanese kindness restores our faith in humanity after a highway bus accident in Tokyo
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Starbucks Japan adds exclusive limited-edition Frappuccino drinks to the menu for spring
Japan’s ministry of economy reminds us to “use sound judgment” before buying toilet paper
One Piece and music lovers can now add Brook’s iconic Shark Guitar to their collections!
Weird Japanese vending machine find of the day: Cream in cans?
Tokyo Space-out tournament draws nearly 100 competitors, finds who’s the best at doing nothing【Video】
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan adds exclusive limited-edition Frappuccino drinks to the menu for spring
Japan’s ministry of economy reminds us to “use sound judgment” before buying toilet paper
One Piece and music lovers can now add Brook’s iconic Shark Guitar to their collections!
Weird Japanese vending machine find of the day: Cream in cans?
Tokyo Space-out tournament draws nearly 100 competitors, finds who’s the best at doing nothing【Video】
Japan’s budget chain restaurant Saizeriya might just be the perfect first date location
Track the stylistic evolution of Eiichiro Oda’s most famous One Piece characters
Krispy Kreme Japan creates doughnut burgers that are a meal and two desserts all in one【Photos】
16 Things I Learned From Dressing in Drag: Confessions of a One-night Crossdresser
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Kodomo no Omocha creator draws new manga pages for an unexpected new home