
Athletes who compete in amateur sports have one of the most difficult tasks. To compete on the world level, these athletes have to train their butts off and since they aren’t paid to compete, have to hold down a job as well. What they are able to accomplish when facing severely stacked odds is pretty spectacular.
With the conclusion of the 2014 Asia Games, Japan has once again had the chance to cheer on their storied athletes. It’s important to see these sportsmen in high level competitions because they inspire an entire generation of young athletes to continue to do what they love. A commercial airing during the television broadcasts for the Asia Games is also showing the incredible hearts of these great athletes. Find out who is giving back and what their special message is after the jump.
How do you convince young athletes to continue to practice a sport that will pay them practically nothing? You tell them that what they do is inspirational. An entire country rallies behind your efforts, and that feeling is nothing short of phenomenal.
A group of athletes competing in the Asia Games gathered together to make a commercial for toto & BIG’s “for all sports of Japan”, an organization created to help promote and support amateur athletes in Japan.
Their message is a simple, yet inspiring one. The commercial shows the athletes helping to train the up and coming youth while singing lines from Ben E. King’s 1961 hit “Stand by Me”. When you watch it, not only do you want to support and cheer on the current athletes, you can truly feel the encouragement for not only the kids, but yourself as well.
You can see popular athletes like gymnast Kohei Uchimura, and members of the London Olympic women’s volleyball team, Saori Kimura, Yukiko Ebata and Hitomi Nakamichi. But the real star of the commercial is Shingo Kunieda, the current no. 1 ranked wheelchair tennis player in the world.
On their website, you can view personal messages from each of the athletes in the commercial. But one of the most powerful is from Kunieda himself. He says “When I placed no. 1 in the world, I thought that more than anything, the most important thing was that I tackled everything that came at me with all my effort and never gave up.” Seems like a pretty obvious thing, but you can’t help but be encouraged and cheer when you hear it from someone who has had to overcome so much more than you.
The video is definitely worth a watch and it ends with the message, “Look ahead. People of the future.” A really empowering ending for Japan’s future athletes. Or maybe the true meaning of the video is “even you can be singing English songs in the future!” You be the judge.
Images: YouTube
[ Read in Japanese ]






Soccer star Keisuke Honda encourages kids not to play video games to become pros
13-year-old Japanese girl becomes first-ever women’s skateboarding Olympic gold medalist【Video】
Nike commercial addresses bullying and racism in Japan, riles up debate online【Video】
Thai video claiming corruption at the 2014 Asia Games goes viral
Charming video saga shows baseball player Ichiro playing his own life…board game-style!【Videos】
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Downtown Tokyo’s meaty monster Kaibutsu ramen will challenge your stomach, thrill your taste buds
Which Gundam is the favorite for fans in different countries? Gundam election announces results
One Piece devil fruit ice cream coming back to Baskin-Robbins Japan
Pringles Chocolate, but with a Japanese twist, is the snack hack you should be trying right now
Mighty, meaty Tokyo ramen joint flips script by overflowing the bowl with delicious chashu pork
Better know a train nerd: 36 different classifications for Japan’s “densha otaku”
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says