
A cup of tea, a piece of fruit, or a bit of chocolate can all make for a delicious and relaxing moment, and this new Kyoto confectionary lets you enjoy all three in a single bite.
Japanese tea company Itohkyuemon was founded in 1832, when Japan was still ruled by a shogun and closed to the outside world. Add in the fact that the company is based in Uji, the city in Kyoto Prefecture widely considered to grow the finest matcha green tea in Japan, and you might assume that the company is rigidly traditional.
In fact, though, Itohkyuemon has shown a consistent willingness to try new things as it gets closer to its 200th birthday. The company sells a number of tea-based confectionaries, and its newest treat looks to be particularly decadent.
Called Ochame (which literally means “tea strawberries”), the tempting dessert adds a couple of twists to the standard chocolate truffle. In the center of each morsel is a strawberry, covered in a coating of white chocolate mixed with matcha powder.
Being a tea merchant first and a confectioner second, Itohkyuemon is, of course, rather particular about the type of tea used. Or, more accurately, the types of tea used, as Ochame gets its vivid green color from a mixture of two varieties of stone-milled green tea: okoicha, a particularly dark and flavorful strain, and the milder jousucha.
▼ Jousucha (left) and okoicha (right)
The result is a complex and alluring mixture of colors and aromas. The flavor also promises to be multi-faceted, with a mix of bitter matcha, sweet chocolate, and tart fruit.
▼ The package is as elegant as the candy’s pedigree.
Ochame was expressly designed as a special Valentine’s Day indulgence, which means it’s likely to be available only until the romantic holiday. Itohkyuemon’s three Kyoto branches will begin selling Ochame in-store on February 1, but it can also be ordered right now from the company’s online site here, priced at 1,296 yen (US$11) for a 70-gram (2.5-ounce) container.
Source: Japaaan
Top image: Itohkyuemon
Insert images: Itohkyuemon (1, 2) (edited by RocketNews24)





Shake Shack opens in Kyoto with exclusive matcha green tea treats
Kyoto tea store collaborates with local winemaker to create deliciously green matcha white wine
Sakura and matcha combine forces in new desserts from Kyoto’s Itohkyuemon
189-year old Kyoto tea merchant creates matcha pizzas
Premium green tea from Kyoto meets fine chocolate — and it’s a match made in sweets heaven!
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Fewer ramen restaurants declare bankruptcy in Japan for first time in several years
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Village Vanguard’s Blue Lucky Bag may have the most impressive piece of junk ever created
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Samurai chick pudding cake is Japan’s newest hard-to-buy, delicious-to-eat treat【Taste test】
All 47 Starbucks Japan’s local Jimoto Frappuccinos, ranked by calorie count, plus what each one is
The greatest sushi roll in Japanese history is actually nine sushi rolls in one【Photos】
Giant Chiikawa statues appear in one of Tokyo’s most confusing train stations【Photos】
First-ever live-action Pokémon-themed TV drama on the way with former idol singer starring
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Matcha parfait ice cream bars: Kyoto tea store deconstructs parfaits, creates stunning new sweets
Super green, super matcha instant curry from Kyoto gets a new and improved recipe
Kyoto tea merchant’s matcha parfait ice cream bars: The desserts we’ve been waiting 187 years for
Maximum matcha! Tokyo sweet shop sells the strongest green tea chocolates physically possible
Even Denny’s is awesome in Japan as diner chain rolls out new Kyoto Uji matcha green tea desserts
Matcha green tea meets strawberries in Japan-exclusive drinks from The Coffee Bean & Tea Leaf
Godiva Japan’s amazing new matcha dessert drink looks like a gift from the green tea gods
New matcha Pocky from Japan is a heavenly treat for green tea lovers
Uji matcha tea specialist from the Edo period releases a range of sweets for hydrangea season
Crepe made with Kyoto sweets and green tea is the perfect treat after a day of temple hopping
Kyoto’s green Black Thunder and gold-box green Black Thunder: Which best meets matcha needs?
Green tea chocolate-covered potato chips arrive in Japan! 【Taste test】
Kyoto’s breathtaking, mouthwatering matcha parfait bars get new autumn-only flavor
Mouth-watering green tea-covered strawberries about to go on sale at Japan’s Mujirushi Ryohin
Japanese Kyoto matcha sweets look gorgeous on Instagram, feel gorgeous on the tongue【Taste Test】
Leave a Reply