
A cup of tea, a piece of fruit, or a bit of chocolate can all make for a delicious and relaxing moment, and this new Kyoto confectionary lets you enjoy all three in a single bite.
Japanese tea company Itohkyuemon was founded in 1832, when Japan was still ruled by a shogun and closed to the outside world. Add in the fact that the company is based in Uji, the city in Kyoto Prefecture widely considered to grow the finest matcha green tea in Japan, and you might assume that the company is rigidly traditional.
In fact, though, Itohkyuemon has shown a consistent willingness to try new things as it gets closer to its 200th birthday. The company sells a number of tea-based confectionaries, and its newest treat looks to be particularly decadent.
Called Ochame (which literally means “tea strawberries”), the tempting dessert adds a couple of twists to the standard chocolate truffle. In the center of each morsel is a strawberry, covered in a coating of white chocolate mixed with matcha powder.
Being a tea merchant first and a confectioner second, Itohkyuemon is, of course, rather particular about the type of tea used. Or, more accurately, the types of tea used, as Ochame gets its vivid green color from a mixture of two varieties of stone-milled green tea: okoicha, a particularly dark and flavorful strain, and the milder jousucha.
▼ Jousucha (left) and okoicha (right)
The result is a complex and alluring mixture of colors and aromas. The flavor also promises to be multi-faceted, with a mix of bitter matcha, sweet chocolate, and tart fruit.
▼ The package is as elegant as the candy’s pedigree.
Ochame was expressly designed as a special Valentine’s Day indulgence, which means it’s likely to be available only until the romantic holiday. Itohkyuemon’s three Kyoto branches will begin selling Ochame in-store on February 1, but it can also be ordered right now from the company’s online site here, priced at 1,296 yen (US$11) for a 70-gram (2.5-ounce) container.
Source: Japaaan
Top image: Itohkyuemon
Insert images: Itohkyuemon (1, 2) (edited by RocketNews24)





Shake Shack opens in Kyoto with exclusive matcha green tea treats
Kyoto tea store collaborates with local winemaker to create deliciously green matcha white wine
Sakura and matcha combine forces in new desserts from Kyoto’s Itohkyuemon
189-year old Kyoto tea merchant creates matcha pizzas
Premium green tea from Kyoto meets fine chocolate — and it’s a match made in sweets heaven!
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
We take a cat yoga class at a Japanese rescue cat cafe
Crane games in Japanese convenience stores getting more and more popular, especially with tourists
Haku is…Chihiro’s dead brother? Studio Ghibli fans blown away by Spirited Away theory
Japanese communities giving their skylines a spring clean and saying goodbye to power lines
Saitama is home to the best strawberries in Japan that you’ve probably never even heard of
A look inside the “Ghost Tower” of Bangkok, Thailand’s abandoned skyscraper
Japanese supercomputer finds the reason some baseball pitches can suddenly drop near home plate
Brand-new Cardcaptor Sakura Cafe opens in Tokyo this week, with Kero-chan calling the shots
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Tokyo Skytree turns pink for the cherry blossom season
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Starbucks Japan adds new sakura Frappuccino and cherry blossom drinks to the menu
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Matcha parfait ice cream bars: Kyoto tea store deconstructs parfaits, creates stunning new sweets
Super green, super matcha instant curry from Kyoto gets a new and improved recipe
Kyoto tea merchant’s matcha parfait ice cream bars: The desserts we’ve been waiting 187 years for
Maximum matcha! Tokyo sweet shop sells the strongest green tea chocolates physically possible
Even Denny’s is awesome in Japan as diner chain rolls out new Kyoto Uji matcha green tea desserts
Matcha green tea meets strawberries in Japan-exclusive drinks from The Coffee Bean & Tea Leaf
Godiva Japan’s amazing new matcha dessert drink looks like a gift from the green tea gods
Uji matcha tea specialist from the Edo period releases a range of sweets for hydrangea season
New matcha Pocky from Japan is a heavenly treat for green tea lovers
Crepe made with Kyoto sweets and green tea is the perfect treat after a day of temple hopping
Kyoto’s green Black Thunder and gold-box green Black Thunder: Which best meets matcha needs?
Green tea chocolate-covered potato chips arrive in Japan! 【Taste test】
Kyoto’s breathtaking, mouthwatering matcha parfait bars get new autumn-only flavor
Mouth-watering green tea-covered strawberries about to go on sale at Japan’s Mujirushi Ryohin
Japanese Kyoto matcha sweets look gorgeous on Instagram, feel gorgeous on the tongue【Taste Test】