New business model aims for US$855 million in profits in several years.
Nintendo
The company president said that the NX will not be the successor for existing game hardware, and it will be based on a completely new concept. Kimishima also stated that Nintendo‘s plans to release smartphone games and collaborate on a project with the Universal Studios theme park are advancing.
Kimishima said that the company’s goal is to establish a new business model related to video games, and releasing new projects will be an important part of that plan. The company is continuing licensing discussions so that other companies can use Nintendo‘s game characters in films and television anime.
Kimishima confirmed that Nintendo‘s first smartphone game will launch in March. Nintendo hopes to release smartphone games that feature the company’s well-known characters within the year.
Nintendo is also planning to diversify its revenue sources. Nintendo hopes that with fan support it can earn 100 billion yen (about US$855 million) in operating profits within several years.
Nintendo announced last March that it “is developing a game hardware platform with an entirely new concept under the developmental codename NX” with mobile services company DeNA. Nintendo‘s late former president and CEO Satoru Iwata then revealed in May that the company is considering making the console region-free. Square Enix announced in July that it is bringing its Dragon Quest X: Mezameshi Itsutsu no Shuzoku Online (Dragon Quest X: Awakening of the Five Races Online) online game to the PlayStation 4 and NX platform.

Nintendo plans to launch approximately five smart device titles by the end of March 2017. Nintendo had originally planned to release its first smart device title by the end of 2015, but delayed the title “to further improve the application and to optimize the overall smart device business.”
Nintendo reported its first positive operating income in its 4-6 month financial reports in five years in October. The company reported an operating profit of 8.9 billion yen (US$73.8 million) for the six month period ending on September 30. Kimishima became the new Representative Director and President of Nintendo earlier in September.
Sources: Mainichi Shimbun, IGN
More from Anime News Network:

Nintendo: Wii U production to continue in next fiscal term or later
Nintendo: Next console’s OS is not Android
Nintendo’s newest president announced for when Kimishima steps down
The next Nintendo president has finally been decided!
Nintendo aims for 3D animation of its characters to enter film business
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Akita Kanto Festival, one of Japan’s most spectacular summer festivals, gets an anime twist this year
Aichi city throws year-long 20th birthday bash for giant beckoning cat statue, Hello Kitty invited
U.S. government reportedly planning to close Nagoya consulate
7-Eleven Japan rethinks convenience store sandwiches with a wild new choc-mint variety
Final Fantasy plushie shoulder bags are fuzzy and functional [Photos]
Toyota Museum’s international retro vehicle parade returns to Aichi this autumn
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Yoshinoya gets into fancy fish, but is the cheap beef king reaching too far? [Taste test]
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
This could be our first look at Nintendo’s next-generation gaming controller
Nintendo’s first smartphone app creates a virtual you that does social networking all on its own
9 things we know about Nintendo’s plans for the near future following today’s conference
Surprise! The new “leaked NX controller” is, indeed, fake. But the build video is pretty cool!
Nintendo reveals plans to partner with Universal to make first Nintendo attractions a reality
Nintendo goes retro and patents awesome smartphone case that looks exactly like a Game Boy
Nintendo Reveals New Pokémon Game for 3DS: Pokémon X and Y
The 21st century Game Boy we wish Nintendo were working on【Pics】
The reason why Nintendo’s Super Mario smartphone game won’t have in-app purchases is brilliant
Nintendo is suing Bowser to stop his latest evil plan
Nintendo president Satoru Iwata has died
Someone asked Nintendo President Satoru Iwata to lay off workers, and his response was awesome
The Legend of Zelda 2017 Game’s New Artwork Image Revealed
Nintendo’s newest Switch game will teach you how to make games of your own【Video】
Galapagos Syndrome: Is Nintendo’s decision to skip this year’s E3 trade show cause for concern?