
Which company in Japan has the most and least “eligible bachelor” employees? New study suggests Japanese ladies have strict preferences!
Gokon parties, or single mixers, are a common feature of dating in Japan. Generally a pair of male and female acquaintances will be the hosts, each inviting a number of single friends of the opposite sex for a sit-down, get-to-know-you dinner, during which plenty of seat-switching, awkward self-introductions and even some contact-detail swapping will usually occur. While the majority of gokon end in apathy, some people actually do meet their spouses during this practice. But what kind of fellas would Japanese ladies most like to encounter at a gokon?
That’s the question posed in a survey by Japanese recruitment services company Globalway. The survey polled 371 women to find out which were the most and least desirable companies for a potential husband to work at. (Quick reminder here that Japan is still a patriarchal country where the majority of women quit work after marriage, so a hubby with a good job is a must for most Japanese ladies.)
▼ Being a woman in Japan has its own set of challenges, but having a high-flying career isn’t as likely to impress a potential spouse as it is in the reverse.
The top five WORST companies to a potential hubby to work for were:
1. Dentsu Inc.
2. Watami
3. Hikari
4. Cyberagent
5. Fuji TV
So, what did the ladies have against these companies? According to the surveyees, Dentsu (an advertising and PR) company men have an image of being workaholics without sufficient time to devote to family, as well as potentially being playboys due to the perceived popularity of their company name. Watami, which runs a nationwide chain of izakaya pubs, was perceived to have employees who’d have to work late hours, which would leave little time for family. Finally, Hikari (an internet provider company) workers were perceived to lack basic cooking and housework skills. Sounds like some ladies in Japan would like hubbies who work hard and bring home all the dough while also having time to do the housework, cook dinner and play with the kids. So, where might these magical unicorns work?
The top five BEST companies to work for included:
1. All Nippon Airways
2. Google Japan
3. Dentsu (huh? again?)
4. Toyota
5. Cyberagent (yep, again!)
ANA company men were considered to be “reliable and interesting, jetting off to various countries all the time”, and Google fellows were considered “intelligent, with more time for family since Google is an overseas company, where they place more importance on work-life balance”. In third place, the polarizing Dentsu men were said to be “dynamic, with interesting careers and plenty to talk about”.
▼ After a long, long day at work, these salarymen are off home to cook, clean, and entertain the wife with tales of their fascinating worklife!
So, there you have it! Lucky guys who work for either Dentsu or Cyberagent have a guaranteed 50/50 chance of success…
Reference: PR Times
Feature image: Flickr/Tom Hilton
[ Read in Japanese ]



Young Japanese singles list the organizations they’d most like a potential date to work for
Worst date ever! Japan’s ladies reveal the top five date ideas to avoid
New cherry blossom party picnic essential: This super-handy folding cardboard table
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
10 awesome Tokyo cherry blossom festivals and experiences for this year’s sakura season
Why you should be adding Calpis to your beer in Japan
Mister Donut wows matcha lovers in Japan with new Dora Matcha doughnuts
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Japanese restaurant serves meals to diners via a moving steam locomotive train
5 ways for foreign girls to attract Japanese guys
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says