
It’s even available in schoolgirl uniform blue!
Getting older can be a little strange when your hobbies include things as unabashedly youth-oriented as anime. After years of feeling like the tone of the medium is in tune with your own psyche, one day you realize you’re twice the age of the main characters of the latest hits, and as the time demands of adult life pile up, it becomes harder and harder to watch every single episode of every new series.
But perhaps the most surreal moment is when your favorite anime characters aren’t just being used to sell you posters and plushies, but actual automobiles.
As part of its sporadic Overdubs series of Internet advertisements, Ford Motor Company is once again tapping into the nostalgia that lies in the hearts of 1990s-era otaku with a new video featuring Sailor Moon pining after the automaker’s Fusion compact sedan.
As the video opens, we see series lead Usagi (the video earns a little otaku cred by calling her by her original Japanese name, as opposed to Serena, Bunny, or one of her other localized monikers) staring up at the night sky with feline mentor Luna. Together, they spot the constellations Sagittarius, Libra, and…Ford Fusion…?
▼ Huh. Don’t remember seeing that one at the planetarium.
Charmed by its looks, Usagi gushes “It’s the most stylish car I’ve ever seen.” Relatively handsome though it may be, that seems like a bit of an exaggeration, but then again, restraint was never Usagi’s strong suit. The cooler-headed Luna points out that the car also has some hi-tech safety features, such as pre-collision assist and pedestrian detection, before Usagi adds “A Lightning Blue one would match my uniform perfectly.”
▼ She’s got a point, although I can understand why Ford, to appeal to the widest market possible, went with the name “Lightning Blue” instead of “Japanese Schoolgirl Navy.”
Of course, as Luna points out, junior high student Usagi is to young to get a license just yet. She’ll be old enough in a couple of years, though, and when she finally does find herself behind the wheel, hopefully she’ll have the maturity to resist the urge to race Dragon Ball’s Krillin and Gohan when they rev up on her in a Ford of their own.
Source: YouTube/Ford Motor Company via Anime News Network/Lynzee Loveridge
Images: YouTube/Ford Motor Company, Ford Motor Company
Follow Casey on Twitter, where he still thinks the RX-7’s “Innocent Blue Mica” was a pretty awesome name for a paint color.




Dragon Ball characters appear in Ford anime ad specifically made for English-speakers 【Video】
Sailor Moon fails to take the top spot in Japan’s giant Sailor Moon anime popularity poll
Sailor Moon’s voice actress shares photos of personal script with first-ever “Moon Prism Power”
Sailor Moon grows up and gets a corporate job in new commercial 【Video】
Sailor Moon Luna PC cushion plushie is here to adorably stop you from goofing off【Photos】
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Tokyo security guard’s famous station tape font becomes official custom Nike streetwear
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Godiva Japan gets into the shaved ice scene with two luxurious frozen desserts this summer
Daiso now sells stress-relief punching bags, but are they worth beating on?
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Foreign tourists in Japan eat far more rice than previously thought, according to new data
How are you supposed to wash a Japanese futon duvet at the laundromat?
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Hello, Sailor (Moon) – First trailer finally released for Sailor Moon Crystal
New Sailor Moon anime’s character artwork and voice cast revealed – Guess who’s back!
New Sailor Moon figure turns your bedroom into an anime backdrop
Sailor Moon Wedding Dress Collection lets you dress like Usagi, Tuxedo Mask as you say I do【Pics】
Moon prism comparison! Video places new, old Sailor Moon transformations side-by-side
Dozens of new photos of Japan’s miraculously romantic Sailor Moon wedding dress line【Photos】
Cosplay as Sailor Moon’s classmates with official uniforms of the anime heroines’ schools
Naomi Watanabe cosplays as Sailor Moon as she joins voice cast of anime franchise
Sailor Moon yukata kimono line will keep you breezy and beautiful in the Japanese summer heat
Sailor Moon manhole covers to be installed in Tokyo at sites linked to the anime/manga series
Watch this totally unique Sailor Moon fan video — created with illustrations by over 250 artists!
Introducing the Sailor Moon opening theme fan parody to conquer all parodies【Video】
Man strips down to Sailor Moon cosplay outfit to disrupt Donald Trump political rally 【Video】
Tokyo cafe’s Sailor Moon cakes will have your mouth watering whether you’re an anime fan or not