
This isn’t your typical Coca-Cola or Pepsi-Cola drink.
In April 2017, popular Japanese interior brand Mujirushi Ryohin, also known as Mujirushi or just Muji, unveiled its original cola recipe, “Carbonated Cola.” Rather than going off of Coca-Cola or Pepsi-Cola’s recipe, Muji started off sweet and simple, using cola essence, no added dyes, and no added sweeteners. While it would be a stretch to say it’s healthy, it does sound like it would be a hit with those who are looking to cut down on sugar or products with a lot of additives.
So, what exactly is in it? Along with cola essence (extracted from cola nuts), it also uses naturally-derived ingredients such as lemon juice to add some flavor and sweetness. With no added dyes, it has a slight caramel hue. It’s also non-caffeinated, so if you’re trying to cut down on that high-and-crash you get from coffee or energy drinks, this is the product for you.
Now for the most important question: how does it taste? Judging by the feedback seen on Twitter and Instagram, the consensus seems to be “definitely not like Coca-Cola, but not awful.” There are those who love it (especially the smell!) and those who give it a solid thumbs down. Here are some specific reviews we found on SNS.
▼ “Muji Cola: made from coconuts, and without any added dyes or sweeteners. It’s kind of like a carbonated Anzu Bou*, maybe? It’s good if you try not to think of it as cola. Is today ‘Not Actual Cola Day’ or something?“
無地コーラ
— ピカティ@dqxプクリポ♂ (@pikatei77) May 20, 2017
コーラナッツで作った、着色料人工甘味不使用。ま、なんちゅうか【炭酸あんず棒】?みたいな味わい。コーラだと思わなければ旨い。今日はコーラ外れデーか? pic.twitter.com/B6SMyMwgYH
*(Note: an Anzu Bou is a Japanese snack that’s basically like a really sweet apricot.)
▼ “I don’t hate it, but it’s nice to have once in a while. It’s good if you like cinnamon.“
▼ “A refreshing break.”
https://www.instagram.com/p/BU8UyANhHGt/
Apricot? Cinnamon? Coconut? What exactly is this drink? Solve the mystery. Try it for yourself and give us your review of Muji’s Carbonated Cola! It only costs 120 yen (US$1.09) a pop (no pun intended) on Muji’s Japanese website linked below.
Source, Images: Mujirushi Ryohin
[ Read in Japanese ]


New world’s biggest Muji just opened in Japan, and we paid it a visit【Photos】
Muji’s new expandable suitcase is perfect for Japan-based expats and overseas Japanophiles【Video】
Japanese interior brand Muji opening its first hotel ever in the heart of Tokyo
Summer survival tip! Muji lets you fill water bottles for free, even if you didn’t buy them there
Japanese brand Muji’s new soy meat can be stored at room temperature, needs no hydration
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Suspected Japanese ice cream cartel under investigation for price-fixing
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
Studio Ghibli releases new anime character fans to keep fans looking and feeling cool this summer
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Coca-Cola to release their healthiest cola ever in Japan this March
Pandemic life hack: This Muji wet tissue box is perfect for storing disposable masks
Muji flagship store in Tokyo’s Ginza reopens after renovation and puts the focus on food【Photos】
Three reasons why these Muji waffles are the perfect size
Peach Coca-Cola coming to Japan in a world-first for the company
Muji’s Nuka Paste for Pickling is perfect for making your own Japanese pickles at home
Is Coca-Cola Japan’s brand-new strawberry Coke any good?【Taste test】
Get ready to take a seat on Muji’s new lightweight and easily portable Sofa Made from Air
Coca Cola Japan releases new flavour to combat the winter cold
Japan gets a taste of Coca Cola Orange
Coca-Cola’s newest Japan flavor is Bleach (with a capital B)
Japanese Twitter users answer: Are you a Coca Cola, Pepsi or Dr Pepper fanatic?
We tried all seven of Muji’s new “Bento of the Day” boxed lunch sets
Muji is selling sake, and it’ll make drinkers feel good in more ways than one
Mr. Sato tried an unbranded lunchbox meal courtesy of Muji, found it to be just plain delicious