
Did our indulgence in the bathwater of beautiful women and handsome men make us very, very bad?
Oh Japan, the land of the quirky, the funny, the cute, and the silly. Some things, we have to admit, are just plain weird. Like this KFC internet escape pod. Or when a company recognizes marriage with an anime character. Sometimes, it’s really just better to not ask questions about these things and simply go about your day like everything is fine.
This is the mindset we were in when we found Village Vanguard’s long-awaited Leftover Bathwater Drink from beautiful ladies and handsome men. Ever since we heard about it back in October, we’d been dying to try it. Of course, it’s not real bathwater, because that would be weird, and probably a little gross. Village Vanguard was careful to make sure we understood that so they wrote it right on the label:
“This is just water. Just water…it’s not leftover bathwater, just tasty water. But telling you that won’t be enough to suppress all the things you’re imagining as you drink this beverage made in the image of the leftover bathwater a beautiful woman [or man] was bathing in.”
Now, you might be thinking…if it’s not really leftover bathwater, then what’s the point? The label makes some lofty claims, and at SoraNews24, we can’t let a challenge like this slip by. We wanted to see if it would really bring out our dirty side, so we bought a bottle of each.
We tried the Lovely Lady one first….simply because it’s what attracted our attention. Right away the bottle had us feeling like we were about to indulge in something naughty. After all, there was a nude woman partially submerged in bathwater on the label, blushing from the heat (or maybe something more?). In the pink captions around her, it says, “You’re going to drink the leftover bathwater? Are you crazy!? If you do that…you and I are through!!”
Uh oh, already we’ve been told not to do it. She must know what that does to us.
Unable to suppress a rising excitement, we twisted off the cap and took a sip…
Hm. It really did taste like plain water. But wait…wasn’t there…wasn’t there just a hint of a rosy scent? Perhaps…not? Hmm…
Well, that had us a bit perplexed. It’s supposed to be plain water…it’s not supposed to taste like anything…but why did we feel a titillating sense of taboo with each swallow?
Now to try the Handsome Man variety. Would it evoke similar feelings?
Showing a naked man wearing glasses, akin to your standard attractive, smart-guy anime character, the label on this one features similarly evocative commentary: “Drinking the leftover bathwater? Don’t be absurd. Just go dry yourself off.”
Ooohh, dry ourselves off? How risqué! I wonder if he will be watching…?
With our hearts throbbing we took a sip…
Hmm….no extra tints or flavors to this one…it just tasted like regular water. I suppose that’s owing to men not wearing much perfume.
Oh yeah…It’s supposed to be regular water. Just to make sure, we inspected the bottles to find out the ingredients, and written right on the label, in plain ink, is the only ingredient: “mineral water“. And if you look even more closely, you’ll see, for extra clarification, written on the very bottom of the bottle, “This is a joke product.”
Hmm, mysterious. Perhaps that floral scent was just our imagination?
Well of course it was! How could they bottle and sell someone’s leftover bathwater?
We have to admit, it worked a little, just a little, on us. We’re not sure how. Maybe we’ve just got minds in the gutter. Would a taste by a more innocent individual reveal similar results? No one knows. For now we will just enjoy the experience.
Plus, we can’t deny that we love the concept. Inducing arousing visions of a pretty lady or a handsome man naked in a bath just by drinking some water? Novel, and genius. It’s really a smart bit of marketing that makes you want to spend almost $3 on a bottle of plain mineral water. It certainly worked on our Japanese language correspondent, who thought it was real! (We’ll worry about her later.)
Images: ©SoraNews24
[ Read in Japanese ]







Japan’s “Leftover Bathwater Drink” wants you to imagine beautiful nude women as you sip it
Does the new Space Tea from Japan’s Village Vanguard actually taste like space?【Taste Test】
You’re not supposed to drink this special sake from Japan【Non taste-test】
Hey, does this Calpis taste funny? Taste-testing the new Calpis Water【Taste test】
Mr Sato drinks stinky Pond Water Cider from Japan
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
Winnie the Pooh cosplays as Yuzuru Hanyu for new plushie collaboration
Nagoya’s famous Shinkansen platform noodle shop has other, better branches nearby
Japan’s double-decker portable rice cooker/bento maker is better than ever with new version
Osaka Starbucks has one of the city’s coolest photo vantage points, but it’s going away soon
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Ohaw? Ruibe? Pocche? While traveling in Japan’s north, we try Ainu cuisine for the first time
Narita Airport Transit & Stay Program returns after six years with free tours and festival experiences
Wait, some Shinkansen trains already have private booths that only cost 1,500 yen for an hour?
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
Japanese workers reveal their top five mysterious rules they wish would disappear【Survey】
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
We tried takoyaki-flavored toothpaste with surprising results【Taste test】
Transparent coffee! We taste-test Asahi’s Clear Latte, marvel at Japanese drinks wizardry
Yogurt-flavored water?!? We try Suntory’s new beverage straight, mix it with booze 【Taste test】
The Japan-exclusive Pepsi for fried chicken is here, but is it good?【Taste test】
Curry Bread Cider: A drink with an unforgettable aftertaste【Taste Test】
Clear near beer is here! We taste test Japan’s new zero-alcohol, zero-color brew【Taste test】
Coca-Cola Japan releases new clear coke this month, we get to try it before it goes on sale
We try the delicious new Japan-only sakura Pepsi【Taste test】
7-Eleven Japan now sells canned water, but does funky packaging mean funky flavor?[Taste test]
New hot natural spring water at 7-Eleven proves Japanese convenience stores really are convenient
We predict 7-Eleven’s new Zero Cider Triple drink is gonna be the hit drink of 2022【Taste Test】
The new Namacha reminds us that not all bottled green teas are created equal 【Taste test】
Japan now has blue sake that changes colour in cocktails
Japanese vending machine find introduces us to a new drink you can’t get anywhere else
Starbucks Japan new Nyu Frappuccino: An old-school throwback that reminds us of Osaka【Taste test】
This might just be Starbucks Japan’s beat matcha drink ever, and it’s not a Frappuccino【Taste test】
Is Japan’s new pain-in-the-butt instant ramen also a joy in the stomach?【Taste test】