
We’re callin’ it like we taste it and this one’s gonna be BIG–unlike its calorie count.
Every now and then, a sunglass-wearing, dark-haired mystery man known as “Zeroryman”–a salaryman who loves drinking zero-calorie drinks–emerges from the depths of the SoraNews24 offices. OK, so it’s really just our Japanese-language correspondent Masanuki Sunakoma, but we’re letting him have his fun after the recent cursed cat incident.
Last month, Zeroryman got a brand-new drink to try when 7-Eleven Japan rolled out its new “7-Premium Zero Cider Triple” for 108 yen (US$0.88) as part of its 7-Premium brand. Note that in Japanese, “cider” usually refers to a non-alcoholic carbonated soft drink. Zero Cider Triple’s pink packaging is very evocative of its spring release time and the “triple” in its name is clearly explained on the front: it contains zero calories, zero sugar, and zero fat.
What it does contain, however, is one trillion lactic acid bacilli, those beneficial bacteria used in the fermentation of foods and a common probiotic. Zeroryman humbly thanks whoever had to count them all for his bottle.
Sure enough, the nutrition facts label on the back confirmed the triple crown of zero-zero-zero.
No matter how good he would feel about drinking the Zero Cider Triple, it wouldn’t be worth it if he didn’t enjoy drinking it. He poured some into a glass and first admired the fizzy bubbles rising to the top.
Once it had settled a bit, the color was a thin milky white. It also gave off a smell reminiscent of another Japanese lactic acid beverage called Calpis Soda.
▼ (Note the cursed cat)
Now was the moment of truth. Zeroryman stepped outside to take a big gulp (while also taking a dramatic photo)…
…and kept gulping (and documenting)…
…because it was so refreshing (and because the sunlight made him look really cool)!
It had a hint of the sweetness found in Calpis Soda as well as a hint of sourness from the bacteria. He also enjoyed the sensation of the gentle carbonation on his tongue. There was no doubt about it–he was ready to declare that the Zero Cider Triple would become the most popular drink of 2022.
And the best part of it all, as he kept reminding himself, was that it had zero calories.
We have no idea when Zeroryman will make his next appearance, but we’ll welcome his return at any point. Until then, you can find us sneaking a few indulgent springtime drinks alongside our other new friend Lottsa-Caloryman.
Reference: 7-Eleven
All images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]










Tasting–and troubleshooting–the elusive, slushy-like Below Zero version of Mitsuya Cider
Rage against the smoothie machine with this 7-Eleven drink hack【Taste test】
Taste testing 7-Eleven Japan’s five frozen curries to see which ones nail it
East Japan Railway announces plans to abolish magnetic-strip tickets
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Date handsome cockroaches in a new dating sim from one of Japan’s leading pest control companies
Bears appear at one of Kyoto Prefecture’s most popular tourist spots[Video]
7-Eleven Japan reinvents convenience store fruit sandwiches with new salty pink sakura peach variety
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
Colour Hunting: The hot new street photography trend changing how we see Japan
Japanese convenience store shows us how to dress for the rainy season
Body of missing American college student found in Kyoto mountains
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events