
Rumors cite possible overseas criticism as reason for new policy.
The common snarky comment about Japanese idol singers is that their musical talents aren’t nearly strong enough to justify their fanbases, but it is true that the most successful idols have a media presence that goes far beyond just singing and dancing. Variety show appearances, commercial endorsements, TV and movie acting gigs, and magazine photo shoots are all part of the cycle of idol fame and pop culture presence, as the longer they stay in the spotlight, the more likely they are to get other such offers, making the system at least in part self-perpetuating.
A quick and easy way to get eyeballs on idols is to do a gravure modeling session, with one or more of the group’s members dressed in bikinis and frolicking on the beach, and run the photos in one of Japan’s many manga anthologies or men’s interest magazines. But according to Japanese website Nikkan Cyzo, AKB48, Japan’s most successful and influential idol unit ever, is planning to phase out swimsuit gravure photos for its younger members.
According to one of Nikkan Cyzo’s sources, an anonymous member of the Japanese publishing industry, notices have been circulating from AKB48’s management team saying that from now on, members of the group who are high school-age or younger will not pose for swimwear gravure photos. “Even if there’s a situation that calls for all of the members to wear swimsuits,” the source states, “Members who are high school-age or younger will wear suits that are modest and reveal a minimum of skin.”
AKB48’s frequently rotating roster of members and numerous sub-groups makes it hard to speak in absolute statistical terms, but as of this moment, the members of the group’s three primary teams (Teams A, K, and B) range in age from 14 to 26. Out of those, 13 are 18 years old or younger, three are 19 (still under Japan’s age of legal adulthood, 20), and the remaining 21 vocalists are 20 or older.
Another source quoted by Nikka Cyzo, also a member of the publishing industry, cites AKB48’s growing international fame as a reason for the alleged change in policy. “AKB48 is becoming more well-known overseas, and that’s bringing attention to their media activities. If they have members younger than 18 posing in skimpy bathing suits, there’s a chance they’ll be labeled as engaging in child pornography. The upcoming 2020 Tokyo Olympics are probably also a factor,” the source said, likely thinking of the persistent speculation that AKB48 will somehow be involved in the Games’ opening ceremony or other official festivities.
AKB48 itself, however, is yet to make any official statement regarding the rumor, nor have any other prominent idol groups publicly pledged to limit their gravure activities.
Source: Nikkan Cyzo via Rakuten Infoseek News via Yaraon via Anime News Network/Jennifer Sherman
Top image: Gahag

Idol supergroup AKB48 abolishes team system, team sayonara concerts to be held this summer
Tokyo’s AKB48 idol-themed cafe announces sudden, permanent closure
AKB48’s final original member, who had to shave her head, is leaving the group
AKB48 signs removed from exterior of AKB48 Theater building in Akihabara
Former AKB48 idol singer gets proposed to on first date, says yes, is now married
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
7-Eleven Japan has a lot of famous food, but its new burrito needs to be on your radar
Studio Ghibli releases a musical diorama based on a touching anime scene from My Neighbour Totoro
Japanese train company brings back beloved “patapata” departure board…with a clever digital twist
One Piece docking at Round 1 amusement centers in both Japan and the USA
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New single moves AKB48 to second place on all-time Japanese CD sales list, but is it enough?
Idol singer mega-group AKB48 cancels annual General Election following string of scandals
AKB48 member tests positive for coronavirus
“There are many mentally unwell girls in AKB48” claims ex-member of Japan’s top idol singer group
AKB48, Japan’s biggest idol singer group, apologizes for selling “Date Tickets”
Idol group AKB48’s new song is the third-best-selling Japanese single CD of all time【Video】
Foreign man arrested for grabbing former AKB48 idol on Tokyo street, forcing her to ground
Man who attacked AKB48 members with saw at handshake event is jailed for six years
AKB48’s new idol outfits are so stylish everyone’s talking about the company that makes them
Newsflash: AKB48 members attacked by saw-wielding “fan” at handshake event【UPDATED】
AKB48 idols Anna Iriyama, Rina Kawaei released from hospital
AKB48 recruits new part-time idols – for US$10 an hour
Government’s Cool Japan Project to fund AKB48 sister group in Philippines
Hello Kitty and AKB48 collaborate for the ultimate fan merchandise from Thank You Mart
Idols ahoy! AKB48 to hold concerts at Universal Studios Japan every day starting in July