
Chemistry organization’s video is full of heartache and drama, really short on science.
You wouldn’t ask a romance novelist to be able to skillfully explain complex scientific principles, right? So by that same logic, perhaps it was inevitable that when the Chemical Society of Japan decided to dabble in crafting a love story, it was going to fall on its face.
In April, the union of chemistry scholars posted a promotional video to its official website. The fictionalized tale follows Yuna, a college student who’s aiming to become a member of the Chemical Society, with a significant reason for that ambition being that she’s fallen in love with her chemistry professor.
▼ The video’s first part
日本化学会の動画前編 #日本化学会 pic.twitter.com/Wjlo4wgpA5
— みっちー (@michimichi1900) June 11, 2018
Opening like so many cliched romance anime, we first see Yuna running late for class and running to her campus, with a piece of partially eaten bread dangling from her mouth. She then bumps into the considerably older Professor Hino, and, further following the standard storytelling scenario, falls in love with him, with the onscreen text declaring “It was a sudden chemical reaction…”
Later, Yuna’s friend tells her about the Chemical Society of Japan, excitedly gushing over the organization’s research achievements and education programs. She also lets Yuna know that her “beloved Professor Hino” is a member, which really gets her interest.
Yuna then throws herself into her studies, hoping to one day make a presentation at one of the society’s conferences. However, there’s a shocking plot twist in the second half of the video.
日本化学会の動画後半 #日本化学会 pic.twitter.com/zlrdSaNhzJ
— みっちー (@michimichi1900) June 11, 2018
Over a plaintive ballad, we watch as Yuna hears a rumor that Professor Hino is dating one of his students! The idea that he has eyes for someone else sends Yuna into a deep depression, and she angrily declares that she no longer cares about science at all. Her friend tries to snap her out of her funk, asking if her interest in science is really so shallow, but even this well-intentioned berating fails to restore her academic fervor. It’s only once she discovers, quite by chance, that the young woman Professor Hino has been seen with is actually his daughter that Yuna’s commitment to studying returns (oh, and Professor Hino also gets hit by a car, because crossing the street without sustaining serious injury is always a difficult thing to do in bittersweet Japanese love stories).
As the video comes to a close, Yuna and Professor Hino reunite at a Chemical Society conference, with the professor now sporting a surprisingly dashing eyepatch. It’s unclear whether Yuna is there to make a presentation on her research or not; while that would tie up all the story’s loose ends, she doesn’t appear to be carrying any research materials with her, and the trendy choker-style dress she’s wearing, while stylish, is a little on the flashy side for a scientific conference in Japan.
If you’re thinking the story sounds like it has only the faintest connection to chemistry, you’re not the only one. Since being posted by the Chemical Society, the video has drawn complaints for failing to show the actual allure of scientific research, as well as for implying that Yuna is primarily choosing her educational/career path because she has the hots for her teacher, as opposed to a personal affinity for the subject or appreciation of its value to society.
As a result, on June 11 the video was removed from the society’s website, followed by a statement from newly appointed president Maki Kawai, who began her term at the end of May:
“Our intent was to encourage young people to pursue studies in the field of chemistry, but the video has made people who watched it uncomfortable. We will be more careful about such matters in the future.”
So for anyone who was perhaps hoping for a follow-up video providing a more concrete ending regarding Yuna’s affection for Professor Hino, you’re out of luck. But for those who’d prefer the Chemical Society of Japan’s promotional videos be about chemistry, you can probably look forward to its future offerings.
Source: Asahi Shimbun Digital via Hachima Kiko
Top image: Pakutaso

Japanese book teaching kids to reenact YouTube videos gets more hate on Twitter than it deserves
Foreigner’s “prank” video of proposing to random Japanese girls is wrong in so many ways
What’s up with the Ghibli Park photo and video ban?
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Japan’s adorable pudding chick becomes a transit card mascot
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
Starbucks Japan releases a new limited-edition Frappuccino inspired by espresso affogato
Osaka is hosting a “hentai” event, but it’s probably not what you think
Japan’s cafe that won’t let you go home until you solve a puzzle is opening in Osaka’s canal district
Studio Ghibli still doesn’t allow its anime to be streamed online in Japan, and here’s why
Gigantic gacha machine appears in Tokyo department store for capsule toy celebration
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Sushi Pizza surprises diners in one of the best food destinations in Japan
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan has a new cute and clever sunblock for cat lovers
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]