
In-house reporter Go Hattori bravely takes the plunge to see if this cheap product will fluff his curls up or leave them a floppy, flat mess.
It seems like SoraNews24 reporter Go Hattori can’t stop experimenting with cheap hair thrills. When he isn’t crafting abominable wigs to cover his head up, he’s augmenting his bangs, and when he isn’t augmenting his bangs he’s spritzing his whole head with carbonated water.
He recently got a perm, and immediately felt dissatisfied with it. The end result, far from imbuing him with glamorous, curly locks, just kind of… left his hair a bit frizzy. Whether he left it to dry naturally or blasted it with a dryer, it didn’t seem to change the result much…
▼ *sad violins playing*
Never fear, the 100 yen store is here – with a perfect product to pep up a perm.
▼ This is the Fluffy Hair Fairy Hair Curler and it comes with four plastic rollers.
With a bold claim that it can give you bouncy curls simply by clamping and twisting the hair in the rollers, it seemed to be just the thing for Go’s dilemma. He was distracted momentarily by this bizarre photograph on the packaging:
▼ Why is she out of focus? Is she vibrating with delight?
No matter. Fairy curls were moments away!
▼ The four plastic rollers look a bit like keys carved out of sponge.
Wet hair is known to curl better, so Go moistened his hair in preparation.
▼ ← Dry Damp →
Then Go divided his hair into sections, sandwiching each section into the slit of the sponge key fairy hair curler.
Once the locks of hair were locked into the curler, Go twirled them up expertly…
After he was satisfied with the tightness of the curl, he fastened them into place by pulling the hair taut through the hole in the end of the curler.
▼ Majestic.
With the hair secured, now Go set about drying his hair off. Firstly he buffeted it with warm air:
Then he finished it off with a refreshing blast of cold air:
Traversing both fire and ice to form his ideal curls just proves Go’s dedication in our book. No wonder he wore a “Victory through Guts” shirt! But did his guts secure his victory here? Would his hair tumble into a wonderland of fairy curls?
Hmm…?
Go commented, “Looks more like Atsushi Onita curls than fairy curls.”
▼ One-time politician and pro wrestler Atsushi Onita
式の準備が整いました…
— 大仁田厚 Atsushi Onita (@onitafire123) April 7, 2018
明日から俺が外出中も(あつしちゃん)がお出迎えします(笑)
事務所にもぜひ遊びに来てください!
かえんば神埼! pic.twitter.com/eNLRqtpatN
Go tried out a suitably tough pose to complement his new curls, but we think Onita still wins this round.
Maybe a filter would help him resemble the fairy girl from the packaging instead!
▼ Or maybe not!
One thing was for certain, though – he had coiffed his hair into very respectable, thick curls! With a little bit of hand fluffing, his hair looked as luxurious and thick as a hair salon model. What a success!
▼ *fluffflufffluff*
▼ Stunning!
▼ Gorgeous!
▼ You look like a million yen!
Rumor has it you can still hear faint echoes of Go’s delighted cries to this day… “\(^O^)/ Sooooo fluffy〜♪ \(^O^)/”…
Go only wished he’d heard of this product earlier. It could have saved him all that heartbreak after his perm didn’t go as planned! He picked this magical device up at his local 100 yen store, Okuyama Shouhin, but you should definitely check out your local discount shop for similar perm powerups – and maybe you can pep yourself up with a cheap energy drink too!
Images ©SoraNews24
[ Read in Japanese ]



















We treat ourselves to overnight 100-yen curlers from Daiso: are they worth looking this goofy?
We run a camellia oil-infused brush through our tresses and set them a-gleam, only spend 100 yen
Does getting a perm help hide the thinning hair spots on your head? We try it and find out
Let’s stick hot, cheap electronics near our eyes with Daiso’s heated eyelash curler!【Experiment】
“Hair Extension Bangs” from a 100-yen store: A bargain to beautify the bald and bereft
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
10 times to avoid traveling in Japan in 2026
The results are in! One Piece World Top 100 characters chosen in global poll
Site of Japan’s most famous samurai murder is now a Kyoto karaoke joint
Cosplay costume room tour by Japan’s number-one cosplayer Enako is an eye-opener【Video】
Nearly one in ten young adults living in Japan isn’t ethnically Japanese, statistics show
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Record number of foreign children in Japan need help understanding Japanese in school
Original McDonald’s character Speedee makes a comeback in Japan
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
We test out wax hair removal strips from the 100-yen store on our hairy, manly legs
Do 100-yen hair removal pads do the trick, or leave our reporters the hairy messes they are?
Let’s try out some paper “underwear for a travel” from the 100-yen store!
This super-compact raincoat from one of Japan’s 100-yen stores can literally fit in your pocket
Can a wig be made solely using 100-yen store products? Go investigates
Stretching the limits of Japanese budget belts with the Easy Stretch Belt from the 100 yen store
How to put together an earthquake/typhoon preparedness kit at the 100 yen shop
Tour our Japanese-language reporter’s apartment, a wonderland of 100-yen trinkets
We try out a 100-yen store bowl designed for microwaving frozen udon noodles
Which 100-yen shop product makes the best janky speaker? We test out 35 different items
Does this egg timer from Japanese 100-yen store Daiso really work?
Does Daiso’s fork designed especially for pasta live up to its name? We find out!
We tried a smartphone cooling fan from a 100 yen shop to see if it really works【Photos】
This “revolutionary” Japanese compression bottle is our 100-yen shop find of the week【Video】
We couldn’t believe it when we found a pair of extremely comfortable socks for only 100 yen
Leave a Reply