
Truly, there is nothing you can’t find at Japan’s 100 yen stores.
Japan’s 100 yen shops are amazing, with a whole lineup of fun and/or useful items all costing just 100 yen (US$0.89). But if you’d thought you’d seen all they have to offer with their Japanese travel dilemma solutions and potentially razor-sharp knives, you were mistaken, because some 100 yen shops even sell alcoholic beverages.
We recently swung by a branch of Lawson Store 100, a chain of 100 yen shops managed by the same company that runs the Lawson convenience stores. You can think of Lawson Store 100 as sort of a super-budget convenience store, as the chain’s product lineup features more food and drink items than its 100 yen shop rivals.
While taking a look through the store’s alcohol section, we noticed an unusual canned chu-hi, For those who’ve never tried them before, chu-his are cocktails made with shochu, fruit juice or flavors, and soda water. While you can find them in most supermarkets selling for about 250 yen a can, at Lawson Store 100 they’re just 100 yen each (or 108 yen, after tax).
But what really intrigued us wasn’t just the price, but the revelation that Energy-Hi, as the name on the can says, isn’t just a canned cocktail, but also an energy drink. And as cheap as it is, it’s not made by some mysterious, fly-by-night outfit, Instead, it’s produced by Sangaria, an Osaka-based corporation founded in 1974, making it a perfectly respectable beverage company.
A look at the ingredients showed both caffeine and taurine, both popular and common energy drink components, Still, we weren’t ready to jump into the world of 100-yen booze with both feet, so we just bought one can to start. Back at the office, we called on our Japanese-language reporter Ahiru Neko to do the taste-test honors, since he’s a big energy drink fan and a huge energy drink cocktail fan.
We poured the Energy-Hi into a cup, revealing a bright, beer-like color. Ahiru Neko then took the cup in his hand, gave it an appreciative sniff, and then gave us his impressions:
<gulp gulp>
“Hmm?”
<gulp gulp gulp>
“This…”
<gulp gulp gulp gulp>
“…is seriously awesome!”
Ahiru Neko says Energy-Hi is delicious, and far, far better then he expected for 100 yen. It’s actually pretty close, flavor-wise, to Red Bull with vodka, his go-to alcoholic energy drink of choice. “As long as I’ve got access to Energy-Hi, I might not even need Red Bull with vodka,” he mused as he walked off carrying the still half-full cup to nurse at his work desk.
Granted, with an alcohol content of four percent, a can of Energy-Hi isn’t going to get you as buzzed as the same amount of vodka and Red Bull. Then again, at just 100 yen, it’s far, far less expensive the infamously overpriced Red Bull cocktail, so if you’re not looking to get super-drunk, or maybe just looking to get super-drunk on a budget, Energy-Hi is here for you.
Photos ©SoraNews24
[ Read in Japanese ]
Follow Casey on Twitter, where he misses when Lawson Store 100 was the 99-yen Shop 99.






Beer, Suntory whiskey for under a buck and all-you-can eat ice cream! Joy at Tokyo’s Karaoke One
How to put together a senbero drinking/snack session at Japan’s 100-yen convenience store【Photos】
Alcoholic matcha cocktail base from Sapporo looks like green tea, but definitely shouldn’t be chugged
Japan’s little soda that can, Iyoshi Cola, gets into the canned cocktail game
Japan’s indie craft cola canned cocktails just might upend the sour/chu-hi world【Taste test】
“Disaster”: 2018 Kanji of the Year unveiled by Buddhist monk at Kiyomizudera temple in Kyoto
Tinder just opened a convenience store in Japan, aimed at adults only
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
7-Eleven Japan now has ramen machines…but only at 41 stores
“They’ve got be kidding me.” – Mayor in Japan fed up with off-season Mt. Fuji hikers needing rescue
“Hey, Japanese taxi driver, take us to the best seafood restaurant in Noboribetsu!”
Man tells Nintendo HQ “I’m going to blow you all the hell up,” gets arrested by Kyoto cops
Japan’s Kanji of the Year announced, shows the bright and dark spots of 2024【Video】
Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
New bounty system starts in Japan, rewards reports of illegal employment of foreigners
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Japanese criminals are now using crabs to hunt for burglary targets
Japan releases new ramen sandwiches… that don’t taste like ramen
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japanese Pokémon card shop grabs scissors as part of its plan to keep scalpers away
This train station bento boxed lunch shop has been in business for nearly 100 years
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Injuries on stairs in Tokyo highlight an overlooked design flaw
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Coca-Cola Company releases new line of alcoholic drinks in Japan, and we’ve tried it
All-you-can-drink whisky cocktails for under a buck at seafood restaurant with branches in Tokyo
Daiso wine, the super cheap vino from Japan’s largest chain of 100-yen stores 【Taste test】
We plump up our perms with a “Fairy Hair Curler” from the 100 yen store!
This super-compact raincoat from one of Japan’s 100-yen stores can literally fit in your pocket
Let’s try out some paper “underwear for a travel” from the 100-yen store!
We try out a 100-yen store bowl designed for microwaving frozen udon noodles
Here’s why you should be careful when buying a coffee cup from Japan’s 100 yen stores
64 Sanrio characters, decades of kawaii culture history all on one cup from 100-yen store Daiso!【Pics】
What’s the best way to spend 1,000 yen at Daiso Japan?
Mr. Sato gets 1,000 yen in food and drink from two stores for a “double senbero”【Japan’s Best Home Senbero】