
SoraNews24 sends our thrifty reporter to test a set of sponge curlers, so he looks like an old-timey housewife. And that’s before he takes them out.
When there’s discount goods in your neighborhood, who you gonna call? That’s right – SoraNews24’s resident cheap thrillseeker Go Hattori. Go has experienced multiple varieties of the non-committal “Party Wig?” and the mega-convenient “Hair Extension Bangs”, and lately he’s got a real passion for putting pomp into his perm.
The “Fairy Hair Curler” had already proven its worth, but feedback from Japanese commenters told him that going through all the hassle of drying and cooling his hair was a waste. After all, you can just fall asleep with your curlers in and wake up fabulous… Or so the common knowledge goes.
What a coincidence! When Go was browsing popular 100-yen store Daiso, he came across a package of hairpin-style curlers that say “easy to sleep in” right on the package! It was clearly fate!
▼ If you’re looking for medium size curls, hairpin curlers are the way to go.
▼ They look like one of those fish cake tubes you get in oden, but made of sponge.
Once night fell, he could start his preparations. Go combed through his wild mane first, so he’d have a smooth foundation for those future curls.
Then he twiddled and twirled the hair around the curlers using his fingertips, just like a professional.
Finally, he just had to lock the long prong of the curler into the hole at the top…
But of course, one curler wasn’t enough to tame Go’s tangles. He needed to use all three packs that he’d bought, making this perm cost a pricey 300 yen (US$2.69). Still less than buying a wig!
Fully ensconced in sponge tubes, Go looked like some sort of strange and vibrant monster. Good thing no one but SoraNews24’s readers would see him in this compromising state! Anyway, with all that done, it was time for bed.
▼ *snore*
After a nice bit of shut-eye, it was time to check the results!
▼ Good morning, Go!
With trembling fingers, he unlocked each one of the sponge hair clips…
Oh my God!
▼ A beautiful bouffant hairstyle!
Having achieved Olivia Newton John level curls, Go immediately did his patented hair tousle to flare it all out.
Now he could live out his dream as a vintage pop legend. What do you guys think?
▼ “I get a young Michael Jackson vibe from this look.” – Go Hattori, 2018
Sure, Go.
Then he abruptly switched tack and decided he looked more like Hideki. As there are many young men called Hideki in Japan, we asked him to be more specific, to which he said “Both Matsui and Saijo”. While Go has imitated baseball star Hideki Matsui before, this is the first time we’ve seen him attempt ’70s pop idol Hideki Saijo.
▼ Hideki Saijo is renowned for bringing the Western hit “Y.M.C.A.” to Japan
https://twitter.com/flacocopanda/status/1034431447346511878▼ Go Hattori is renowned for impersonating old celebrities like Hideki Matsui (left) and Hideki Saijo (right)
Resplendent with a crown of fluffy hair, Go was imbued with enough joy to belt out a tune for us.
▼ This GIF is mute, so you can just let him happily sing along with the embedded video above.
One more hair toss for our final verdict…
▼ \(^O^)/ OH YEAH \(^O^)/
Turns out all those commenters were on to something. Curl your hair before you curl up for bed, and you really will have a cool ‘do on top of your head! With his Showa-era youth recaptured, Go better head down to the disco fast before this look goes even further out of date.
Images ©SoraNews24
















We plump up our perms with a “Fairy Hair Curler” from the 100 yen store!
“Hair Extension Bangs” from a 100-yen store: A bargain to beautify the bald and bereft
We run a camellia oil-infused brush through our tresses and set them a-gleam, only spend 100 yen
Let’s stick hot, cheap electronics near our eyes with Daiso’s heated eyelash curler!【Experiment】
Let’s find the Japanese full-face visor best suited for your grandmother or handmaiden
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
7-Eleven Japan has a lot of famous food, but its new burrito needs to be on your radar
Studio Ghibli releases a musical diorama based on a touching anime scene from My Neighbour Totoro
Japanese train company brings back beloved “patapata” departure board…with a clever digital twist
One Piece docking at Round 1 amusement centers in both Japan and the USA
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Can a wig be made solely using 100-yen store products? Go investigates
Let’s try out some paper “underwear for a travel” from the 100-yen store!
We test out wax hair removal strips from the 100-yen store on our hairy, manly legs
Are Daiso’s smartphone VR goggles worth breaking the 100-yen barrier?
Does Daiso’s fork designed especially for pasta live up to its name? We find out!
Daiso’s Silicone Moisturizing Mask hydrates your face the smart way
We test the cleaning power of the miniature washing machine from 100 yen shop Daiso
We couldn’t believe it when we found a pair of extremely comfortable socks for only 100 yen
The newest, lamest way to keep your shoes dry in the rain: shoe bags!
Do 100-yen hair removal pads do the trick, or leave our reporters the hairy messes they are?
This super-compact raincoat from one of Japan’s 100-yen stores can literally fit in your pocket
Stretching the limits of Japanese budget belts with the Easy Stretch Belt from the 100 yen store
Are 100 yen shop Daiso’s Japanese radish seeds worth your time? Let’s find out【Experiment】
Does this egg timer from Japanese 100-yen store Daiso really work?
Can you buy everything you need for an overnight camping trip at Daiso? Let’s find out!【Photos】
If you were naked in a Daiso 100 yen store, could you put together an entire outfit? We find out