
The Yamata no Orochi is ready to leap out of the annals of mythology and onto your car.
Considering that Japan is not only a country with a highly developed sense of aesthetics and plenty of local pride but is also home to a number of the world’s largest carmakers, you might expect the country’s license plates to be stylish, beautiful, or just plain cool. For the most part, though, you’d be wrong, as the vast majority of license plates in Japan, regardless of where your car is registered are just some dark green numerals and text on a plain white background.
▼ Unless you’re a hardcore kanji character linguistics buff, this is about as dull as a license plate can be.
But Japan’s Ministry of Land, Infrastructure and Transport is finally starting to allow designers to mix things up, and they’re making up for lost time in a big way. In the spring, a number of communities unveiled their proposed designs for license plates that salute their local cultural heritage and/or natural scenery, but while they were all lovely, for sheer impact there’s no beating the just-announced upcoming license plate for the town of Izumo.
That’s the Yamata no Orochi, a legendary creature described in the Kojiki, a collection of mythology and folklore written in the 8th century. While the kanji for Orochi, 大蛇, literally translate as “giant snake” or “giant serpent,” the beast is often depicted as a dragon with eight ferocious heads.
Present-day Shimane Prefecture, where Izumo lies, is the setting for the Orochi legend, in which the fearsome dragon is slain by Susanoo, the Shinto god of storms and brother of the sun goddess Amaterasu, and the Orochi design plate was chosen from amongst a number of candidates in a poll to select the look of Izumo’s new license plate. And yes, we’ll save you the trouble of having to tailgate someone and count for yourself by confirming that all eight heads are indeed represented.
▼ A donation is required for the colored version, but the equally cool gray Orochi plate (seen above) can be had free of charge, while the yellow and green-bordered ones are for compact kei and commercial-use vehicles, respectively.
The runners-up were no slouches either, featuring local iconography such as the braided rope of marriage-oriented Izumo Shrine, representing the bond between spouses, and the curved magatama beads also associated with ancient Shinto traditions.
Unlike Japan’s Evangelion, cat pawprint, and woodblock painting license plates, which are all for scooters and other compact conveyances, the Izumo Orochi plates will be for ordinary passenger cars, and are expected to begin being issued in 2020, pending approval by the Ministry of Land, Infrastructure and Transport. Cars owned by residents of Izumo, as well as the nearby towns of Okuizumo and Iinan have the option to display the plates, and while residents do have the option of sticking to the old, boring white and green design, we can’t imagine anyone wanting to pass up this opportunity to have arguably the coolest plates ever.
Source: Izumo City (1, 2) via Japaaan
Top image: Izumo City
Insert images: Izumo City, Wikipedia/BetacommandBot, Izumo City (2)
Follow Casey on Twitter, where he wouldn’t mind front license plate requirements so much if said license plates had dragons on them.





17 new designs unveiled in round two of regional Japanese license plates
Adorable mascot bear Kumamon stars on the most popular new license plate in Japan
Cherry blossoms are going to bloom on Tokyo’s new license plates
New stylish Japanese license plates lets people show off prefecture pride on the move
Get ready for yuru-kyara car plates! Japan to lift ban on colourful regional license plates
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
7-Eleven Japan has a lot of famous food, but its new burrito needs to be on your radar
Japan’s Mocchurin donuts declared too popular to exist by creator Mister Donut, will disappear soon
Japan’s new pettably fuzzy cat-shaped earbud chargers meow to let you know their status[Video]
Sanrio collaborates with Sesame Street for adorable merch and sweets in Japan[Photos]
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Tokyo’s beautiful new license plates are based on one of Japan’s most famous woodblock paintings