Perhaps they would do well to stick to monster catching instead of probing into people’s personal lives.
Pokémon may be doing extraordinarily well all over the world, but viewer ratings for its anime series has unexpectedly taking a massive dip in Japan lately.
As if that were not enough, one recent episode of the series seemed to have further irked its shrinking viewership with a summarized narration of Ash Ketchum’s achievements. Instead of firing them up though, one particular sentence posted by Twitter user @moa151 has left Japanese netizens scratching their heads.
▼ A kids show asking about your… “lovers?”
(Translation below)
なんだこの煽り #アニポケ pic.twitter.com/NtkhYENq76
— もあちゃ (@moa151) January 3, 2019
“Through his adventures, Ash Ketchum has not only physically acquired various Pokémon, but has also touched their hearts. Viewers, how many friends and lovers have you captured so far?”
Perhaps the narration was trying to highlight Ash’s incredible feat of taming numerous monsters by making it easier for us to digest, but using friends and lovers as analogies did more to confuse than to clarify.
Japanese netizens were generally amused, while some took jabs at how far the producers were removed from reality:
“Before heading out, Professor Oak told Ash to catch all Pokémon and heroines.”
“So Ash treats Pokémon like lovers?”
“Anime used talk. It’s super effective!”
“This doesn’t make any sense.”
“Catch ‘lovers?’ This is obviously done by people who treat others like objects.”
Although the narration could have been better executed, it seems that blunders like this and the recent Pokémon blackface slip-up are continuing to chip away at the anime’s dwindling viewership.
Source: Twitter/@moa151 via Hachima Kiko
Featured image: Twitter/@moa151

Here’s why it’s a good thing Pokémon GO’s capture sessions aren’t in a third-person view
Abysmal viewer ratings for Pokémon anime series does not worry its broadcaster the slightest bit
Not just Ash – New Pokémon anime reveals it will have two protagonists【Video】
Japan’s new beer glass is designed to force you to drink…water [Video]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Kumamoto earthquake may have created Japan’s newest hot spring inside flooded restaurant [Video]
Japanese convenience store food gets turned into hyper-realistic stationery you can peel open
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tired of city life? Try out Japanese rural life for a few days on an active volcano in Kagoshima
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】