
Deluxe plan costs over 140,000 yen (US$1,260).
A few months ago we took a look at Exit, a company in Japan that offers the unique service of telling your boss that you want to quit your job for you, saving you the trouble of turning in your resignation yourself. Kokunavi is another proxy service company, but its field of operations is a very different one.
Kokunavi’s name is a mashup of “kokuhaku,” meaning “confession of love,” and “navigation.” Instead of helping clients avoid the awkward tension of ending a professional relationship, Kokunavi is all about sparing them from the nervous embarrassment of trying to start a romantic one.
Kokunavi isn’t a matchmaking service, though. It doesn’t keep any databases of singles seeking companionship, and you don’t have to take any personality tests to build a dating profile. Instead, you tell Kokunavi about the person you want to ask to be your boyfriend or girlfriend, and they’ll deliver the message for you, as well as the response it gets.
▼ And no, there’s no refund if she says “Let’s just be friends.”
Kokunavi offers three different plans, with the mot basic, the Simple Course, costing 29,000 yen (US$260). True to its name, the Simple Course only covers conveying the kokuhaku and its response, but those with deep pockets to go along for their deep feelings can upgrade to the Support Pack Course, which for 59,000 yen includes advice from Kokunavi’s kokuhaku experts on picking the time, location, and exact wording of your confession of love, as decided on in two or three meetings between you and the company’s staff. Finally, the top-of-the-line Premium Course, at 149,000 yen (US$1,340) is a lengthy process on four or five conferences, and includes data analysis of Kokunavi’s past kokuhaku projects to help determine the method that gives you the highest probability of success. “As long as you know who you want to confess our love to,” the company boasts of the Premium Course, “we can help you plan everything else.”
Kokunavi realizes that some people might question the need for their services’ existence. “Confessing your love for someone is thought to be a simple thing,” explains the company’s website, “but actually doing it is not so easy. In carrying out the plan, there are many points to consider.”
Of course, some might worry that the object of your affection might fall in love with the person who delivers your finely crafted kokuhaku, cutting you out of the picture entirely. However, the company employs both male and female messengers, which should help alleviate such risks.
While the service might seem tailor-made for shy men, Kokunavi’s customer testimonials also include satisfied female customers. “I’m really glad I went to Kokunavi for help,” says a 25-year-old woman from Niigata. “My love confession was successful, and I was really impressed at their professional techniques.” Kokunavi is also keen to assure potential clients that there’s nothing to be ashamed of in relying on their service, and asks people to think of it like having a friend deliver a love letter to your crush in high school, just at a later stage in life.
Source: Kokunavi
Top image: Pakutaso
Insert images: Pakutaso (1, 2)



Is a love confession necessary for a romantic relationship in Japan?【Survey】
Park in Japan offers special love confession plans with 6 million lights
“I think I love you…”: Romantic confessions from around the world
Why you probably won’t get home-made Valentine chocolate and love confession from a Japanese girl
Otaku dating service’s secret to success: Courting guys who’re accepting of boys love
Tokyo ward looking to change lodging laws, ban more than half of its Airbnb-style rentals
Okinawa man convinced he won 700 million yen by scammers, saved by convenience store staff
Starbucks Japan unveils new Chilled Cup drinks for autumn
Mister Donut releases new sweet potato doughnuts in Japan, and we’ve ranked them from best to worst
Uniqlo’s sister brand will be waiting with Pokémon sweaters and parkas this fall [Pics]
Anime magical girls grow to gigantic size with new Madoka Magica plushies [Photos]
New Transforming Business Card case brings anime mecha to Japanese work meetings
Tokyo’s red-light district cafe lets you dine inside a real 1960s cabaret
New Japanese ice cream is Ballin, in more ways than one
Starbucks Japan proves Pumpkin Spice is NOT dead, with a new take for autumn
Kyoto temple bans visitors from wearing kimono
Lego PlayStation recreates Sony’s original console, makes unusual choice for games to salute
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s first fall color forecast for 2026 is here!
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
New Pokémon anniversary song is 22 minutes long, features all 1,025 Pokémon species [Video]
New Japanese convenience store rice balls taste like instant noodles [Taste test]
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Studio Ghibli unveils new anime calendars and diary planners for 2027
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japanese mom lists 14 ways life with a spouse is different from life with someone you’re dating
New Japanese “Rent-a-Girlfriend” Service Offers Simulated Romance, and Probably a Little More
Japanese company will tell your boss you’re quitting for you, sees high demand for its services
Dating simulator lets players know exact moment virtual girlfriends will disappear this summer
New matchmaking service promises to weed out fake otaku with pre-registration diagnostic test
How much do Japanese men and women pay on dates? Survey finds large gap
Why is Japanese customer service so amazing? Because in Japan it’s one strike and you’re out
Japanese life insurance company develops dating sim where you’re not supposed to get insurance
Tired of looking for The One? Try Japan’s new DNA matchmaking service and maybe you’ll find them
Date handsome cockroaches in a new dating sim from one of Japan’s leading pest control companies
“Is it acceptable to go to a family restaurant for your first date?” Japanese survey asks
Otaku dating service says some of its female members specifically refuse to date Love Live! fans
Japanese Twitter user’s smart, chocolate-based way to make yourself do chores you’re too lazy for
How long should you date someone in Japan before going on a trip with them?
Japanese company sells love potion, recommends secretly mixing it into your target’s food
Need someone to watch your cat while you’re away? Try the new Japanese cat-lover’s site Nyatching