
Deluxe plan costs over 140,000 yen (US$1,260).
A few months ago we took a look at Exit, a company in Japan that offers the unique service of telling your boss that you want to quit your job for you, saving you the trouble of turning in your resignation yourself. Kokunavi is another proxy service company, but its field of operations is a very different one.
Kokunavi’s name is a mashup of “kokuhaku,” meaning “confession of love,” and “navigation.” Instead of helping clients avoid the awkward tension of ending a professional relationship, Kokunavi is all about sparing them from the nervous embarrassment of trying to start a romantic one.
Kokunavi isn’t a matchmaking service, though. It doesn’t keep any databases of singles seeking companionship, and you don’t have to take any personality tests to build a dating profile. Instead, you tell Kokunavi about the person you want to ask to be your boyfriend or girlfriend, and they’ll deliver the message for you, as well as the response it gets.
▼ And no, there’s no refund if she says “Let’s just be friends.”
Kokunavi offers three different plans, with the mot basic, the Simple Course, costing 29,000 yen (US$260). True to its name, the Simple Course only covers conveying the kokuhaku and its response, but those with deep pockets to go along for their deep feelings can upgrade to the Support Pack Course, which for 59,000 yen includes advice from Kokunavi’s kokuhaku experts on picking the time, location, and exact wording of your confession of love, as decided on in two or three meetings between you and the company’s staff. Finally, the top-of-the-line Premium Course, at 149,000 yen (US$1,340) is a lengthy process on four or five conferences, and includes data analysis of Kokunavi’s past kokuhaku projects to help determine the method that gives you the highest probability of success. “As long as you know who you want to confess our love to,” the company boasts of the Premium Course, “we can help you plan everything else.”
Kokunavi realizes that some people might question the need for their services’ existence. “Confessing your love for someone is thought to be a simple thing,” explains the company’s website, “but actually doing it is not so easy. In carrying out the plan, there are many points to consider.”
Of course, some might worry that the object of your affection might fall in love with the person who delivers your finely crafted kokuhaku, cutting you out of the picture entirely. However, the company employs both male and female messengers, which should help alleviate such risks.
While the service might seem tailor-made for shy men, Kokunavi’s customer testimonials also include satisfied female customers. “I’m really glad I went to Kokunavi for help,” says a 25-year-old woman from Niigata. “My love confession was successful, and I was really impressed at their professional techniques.” Kokunavi is also keen to assure potential clients that there’s nothing to be ashamed of in relying on their service, and asks people to think of it like having a friend deliver a love letter to your crush in high school, just at a later stage in life.
Source: Kokunavi
Top image: Pakutaso
Insert images: Pakutaso (1, 2)



Is a love confession necessary for a romantic relationship in Japan?【Survey】
Park in Japan offers special love confession plans with 6 million lights
“I think I love you…”: Romantic confessions from around the world
Why you probably won’t get home-made Valentine chocolate and love confession from a Japanese girl
Japanese mom lists 14 ways life with a spouse is different from life with someone you’re dating
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Pikachu to cuddle with kimono-clad beauty on Tokyo street as part of flower art event
Almost all Japanese women say they dislike random gacha/blind-box toys in survey
Police in Japan warn of scam artists posing as cops to collect fines for breaking new bike rules
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
“Denki Anma”: The Japanese traditional torment that you’ll be glad stays in Japan
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Injuries on stairs in Tokyo highlight an overlooked design flaw
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Otaku dating service’s secret to success: Courting guys who’re accepting of boys love
Japanese company will tell your boss you’re quitting for you, sees high demand for its services
Why is Japanese customer service so amazing? Because in Japan it’s one strike and you’re out
Dating simulator lets players know exact moment virtual girlfriends will disappear this summer
Tired of looking for The One? Try Japan’s new DNA matchmaking service and maybe you’ll find them
Otaku dating service says some of its female members specifically refuse to date Love Live! fans
Japanese Twitter user’s smart, chocolate-based way to make yourself do chores you’re too lazy for
How much do Japanese men and women pay on dates? Survey finds large gap
“Is it acceptable to go to a family restaurant for your first date?” Japanese survey asks
Japanese company sells love potion, recommends secretly mixing it into your target’s food
Happy Twintail Day! Now ask out that girl you’ve got a crush on, say Japanese fans of the hairdo
Nearly half of young Japanese men in survey have never had a girlfriend, zero-boyfriend women rise too
What kind of restaurant attracts the politest customers in Japan? Twitter user has a theory
Elementary student asks Nintendo when the new Animal Crossing comes out, gets a letter in reply
Japanese company recognizes marriage with anime characters, provides family support benefits
What happens if you drop your keys into an elevator shaft gap? Kyoto company explains【Video】