
Recovery efforts are ongoing following the 2011 earthquake, tsunami and nuclear accident, and the Tohoku region still needs your help.
This year marks eight years since the Great East Japan Earthquake, which saw the northern Tohoku region rocked by a devastating earthquake, tsunami and nuclear accident on the afternoon of 11 March 2011.
Over 15,000 people perished in the disaster across a number of prefectures, and now, almost a decade later, thousands are still displaced and living in temporary housing. With recovery efforts still ongoing in the affected regions, Japan still needs your help, but the good news is it’s easy to make a donation no matter where you are in the world, as Yahoo! Japan is once again contributing 10 yen for every unique browser search made for “3.11” until midnight tonight, Japan time.
In 2014, when Yahoo! Japan’s 3.11 search initiative first began, support for the initiative exceeded all expectations, with Yahoo! donating a total of 25,683,250 yen (approximately US $216,000) to charitable organisations. Last year, 4,187,511 people searched for 3.11 on the Yahoo! Japan search engine, earning a total of 41,875,110 yen (US$376,876) in funds, which went to six charities working in the disaster regions.
This year, the campaign comes with a touching video, called “Tohoku Taught Me“. People from different walks of life appear in the video, sharing thoughts about what Tohoku taught them, including “The importance of uneventful afternoons”, “The power in helping each other”, “Love”, and “How to live today”.
For those wanting to contribute more to the cause, Yahoo! Japan has also organised a number of charity auctions which end today, featuring valuable items signed by famous artists, athletes and musicians. And there’s also a special shopping site where you can purchase products and produce directly from people in the affected areas.
Each year, more and more people from around the world are taking part in the 3.11 Yahoo! Japan campaign, so to take part, head to their site here, where you can type in 3.11 and donate.
As time goes on, memories of the disaster may fade, but with so many people doing what they can to help, we will never forget the lives that were lost and the families that were forever changed by 3.11.
Images: PR Times
[ Read in Japanese ]

You can help survivors of Japan’s 3.11 earthquake/tsunami in seconds with a quick Yahoo! search
Don’t forget: Yahoo! Japan to make disaster relief donation for every person who searches for “3.11” today
Moving video commemorates anniversary of the 2011 Tohoku earthquake and tsunami in Japan
Yahoo! Japan donates 5x projected amount to Tohoku after unexpected number of people participate
If the 2011 tsunami hit Tokyo’s Shibuya Scramble Crossing, this is how high it would’ve been
Lawson convenience store at popular tourist site is one of the most unusual in Japan
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Howl’s Moving Castle’s scene-stealing dog is here to clean your home as a plushie mop
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Even among Japanese convenience stores, the Daily Hot makes this chain especially awesome
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Japanese politician arrested on charges of accepting bribes to reduce number of monkeys in park
Japan now has a special desk for people who work at home with a pet cat[Photos]
Studio Ghibli releases 300 more images from six movies free to download online
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Man bites woman at cherry blossom park in Japan, dies shortly after
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Great East Japan Earthquake memorial service broadcast in Shinjuku after years-long absence
We visit a tsunami-ravaged region almost a decade after the Great East Japan Earthquake
Remembering the people of Tohoku three years on
Seven years after earthquake, Fukushima teen says March 11 is an “ordinary day” in the prefecture
Tohoku tsunami survivor’s $12K camera: heart-felt gift or PR stunt?
Japanese politicians propose officially designating March 11 as Great East Japan Disaster Day
3.11 survivors share what items they really needed during the aftermath of the disaster
Man reported missing after 2011 Tohoku earthquake found alive and well
15 years after Tohoku tsunami, Japan’s free disaster phone message number is important to remember
Five years on, Google Maps updates images of areas affected by 2011 earthquake and tsunami
Women speak out about sexual violence after Great East Japan Earthquake
Chilling Tokyo skyscraper sign shows just how tall the 2011 Japanese tsunami was
U.S. lifts all agricultural import bans for Fukushima, Tohoku region of Japan
On the 7th anniversary of 3.11, Japanese netizens reflect on the story of the tsunami motorcycle
LIGHT UP NIPPON 2014 pays tribute to the Great East Japan Earthquake with a booming spectacle
Town destroyed by 2011 earthquake and tsunami creates anime based on stories of residents