New Goop pop-up shop and cafe opens in Tokyo for a limited time.

American actress Gwyneth Paltrow is well known for her appearances in big Hollywood movies like Shakespeare in Love, The Talented Mr Ripley, Seven, and more recently, her portrayal of Pepper Potts in the Marvel Cinematic Universe.

However, the 46-year-old says she’s found her true passion with her lifestyle brand Goop, which first launched in 2008 as a weekly email newsletter and soon grew to become a successful web-based company, with its own pop-up shops, wellness summit, print magazine, podcast, and a soon-to-be-streamed documentary series on Netflix.

Now, Goop is expanding its reach with its first-ever pop-up store in Tokyo, and Paltrow made the trip to Japan to attend the Goop launch party, which was held at Palazzo Ducale Azabu in Tokyo’s Minato Ward earlier this month.

The Goop Tokyo pop-up store, which comes with its very own cafe, opened at Tokyo Midtown’s Midtown Garden in Roppongi on 19 April.

The Goop pop-up in Tokyo sells a range of items from the brand’s clothing and beauty ranges.

Some of the items include a Rose Quartz Soothing Face Massage Roller for 7,236 yen (US$65.81).

And limited-edition products like Goop-branded pouches, tote bags, and T-shirts, which are only available in Japan.

At the cafe, there are vegan items on the menu, offering options like salads, soups, and open-faced sandwiches.

And there are healthy desserts like Chia Pudding with Berries and Avocado Chocolate Mousse with Toasted Almonds and Coconut.

While Paltrow wasn’t present at the April grand opening of the Tokyo pop-up, she did manage to make it over to attend the official launch party in May, and she was quick to let her followers know she was in the country with this image posted on her official Instagram account.

It was a whirlwind trip to the capital for Paltrow, who stopped off at the pop-up store to see it in person before heading out to catch up with some of her favourite people and places around the city.

▼ She enjoyed an omakase sushi course at Sushi Iwa

…before stopping to visit Roppongi’s Honmura An soba restaurant, where she met up with her “old friend Koichi who left NYC 10 years ago”.

The Goop pop-up has been well-received by Tokyoites, and while there’s no word yet on whether a permanent shop will be opening in Japan in future, we still have until 26 May to visit the limited-time store and cafe.

Given Goop’s popularity in Japan, though, we’re sure this isn’t the last time we’ll see Paltrow out and about in Tokyo. Perhaps next time she might want to take a leaf out of Tom Hanks’ travel itinerary and rub shoulders with the locals at one of the oldest and most esteemed soba restaurants in the capital!

Store Information
Goop Tokyo pop-up & cafe / グープ トウキョウ ポップアップ アンド カフェ
Address: Tokyo-to, Minato-ku, Akasaka 9-7-1, Tokyo Midtown, Midtown Garden
東京都港区赤坂9-7-1東京ミッドタウン ミッドタウン・ガーデン
Hours: 11:00 a.m.-8:00 p.m. (last order 7:30 p.m.) From 19 April to 26 May

Sources: @PressInstagram/gwynethpaltrow
Images: @Press
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