
Our Japanese language reporter and die-hard manga fan can’t hide his disappointment.
Normally, we love Uniqlo’s many lines of graphic tees. Under the sub-brand “UT’, they’ve put out some jaw-droppingly gorgeous, cool, and stylish T-shirts featuring Sailor Moon, anime by Your Name director Makoto Shinkai, Pokémon, and Street Fighter. Unsurprisingly, UT also has a great selection of manga-themed T-shirts, including a newly-released 60th anniversary collection for Weekly Shonen Magazine, which is known for serializing such famous titles as Hajime no Ippo, Great Teacher Onizuka, and Attack on Titan,
But one manga, which our Japanese language reporter P.K. Sanjun is a die-hard fan of, got a less-than-stellar representation at UT: the ’90s cooking manga Shota no Sushi (Shota’s Sushi). P.K. has been waiting years for some gear representing one of his favorite manga, but when he finally got some, he was deeply disappointed by Uniqlo’s effort–or lack thereof.
Shota no Sushi was serialized in Weekly Shonen Magazine between 1992 and 2000, and is considered a legendary manga (by P.K.). It was written by Daisuke Terasawa, who is also known for another cooking manga and anime, Mister Ajikko, and was the pioneer of shonen stories about cooking, which P.K. says is responsible for inspiring young men’s interest in the culinary arts. In other words, he’s a god (according to P.K.).
So imagine superfan P.K.’s delight when the Shota no Sushi shirts went on sale at Uniqlo earlier this month! It’s part of the larger Shonen Weekly Magazine 60th Anniversary Collection, which also includes shirts for Hajime no Ippo, Attack on Titan, Negima! Magister Negi Maji, Fairy Tale, and more. That Shota no Sushi, a mildly popular manga with only a small, but dedicated, following, should be included among such lofty titles…P.K. was over the moon. As soon as the release date arrived he went off to Uniqlo with a hop in his step and a song in his heart…
…until he laid eyes on them, that is. With just one look at the sad display, he could not help but feel deflated. Compared to some of the other truly cool designs UT has put out, these two shirts were just…underwhelming. He reached out a trembling hand to get a closer look, but he knew it was fruitless. “They’re so lame!” he thought despondently.
▼ He still bought them, though. How could he not?
The gray one…it was just a plain gray T-shirt, with a tiny nigiri sushi on the chest and the logo just above it. From the front, there was hardly any indication that it was actually a Shota no Sushi T-shirt! And the white T-shirt was just a plate of sushi. The logo was on there, too, but it just didn’t feel like much of a representation of a legendary (according to P.K.) manga.
“W…why?” whispered P.K., barely able to hold back his tears. “Couldn’t you put some characters on it? Not even Shota, or Mr. Saji, or Shingo?? This…this is not the Shota no Sushi shirt I wanted!!”
▼ The face of a despondent fan
For some reason, Uniqlo had decided to make its two worst T-shirts in the history of Uniqlo shirts at the same time. P.K. firmly believed that no one could wear such a lame shirt stylishly, not even Kyary Pamyu Pamyu or someone else known to make weird and boring clothes look cool.
▼ Even the office’s most handsome and cutest members could not make the shirts look good.
P.K. was absolutely heartbroken. But, on the bright side, he managed to get an interview with the legendary Daisuke Terasawa (who wrote Shota no Sushi) himself! Though he would rather have met with him under more joyous circumstances, P.K. does intend to ask how these designs came about (and perhaps why cooler ones weren’t chosen instead). But it will be with the utmost respect, and probably while bowing low, because Terasawa-sensei is, after all, a god (according to P.K.).
What will P.K.’s favorite manga author have to say? Find out soon!
Images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]







Shota no Sushi fan who became sushi chef just earned a Michelin star for his new restaurant
Berserk T-shirts coming to Uniqlo for launch of new Manga Curation line【Photos】
Uniqlo gets parasitic with newest addition to Manga Curation UT T-shirt line【Photos】
Uniqlo Pokémon T-shirts coming to Japan this summer, in 24 crazy designs
Uniqlo announces first-ever collaboration with horror manga master Junji Ito【Photos】
Popular Japanese ramen restaurant Ichiran’s lucky bags are great value for money
Japan’s Shinkansen trains are getting a Super Mario makeover【Pics】
Foreign driver’s license conversion test passes plummet from over 90% to 33% in Japan
Dove ad slams Japanese beauty ideals, backfires with complaints from public instead
Father of shojo manga hosts yearly one-man exhibit with new and classic artwork【Images】
Nara deer shikadamari phenomenon continues to baffle visitors at Nara park
Major Japanese noodle chain is closing on Christmas Eve so workers can spend time with families
The 10 best manga to read in 2022, as recommended by Japanese bookstores
Getting a driver’s license in Japan the hard way: The first driving test a few more times
Japanese high schools abolish old rules, provide freedom with underwear, hair and dating
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Yoshinoya adds first-ever chain-wide ramen with new beef and pork-broth noodle hot pot meals
Japan considering raising international traveler departure tax even more than previously reported
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Japanese train company is letting fans buy its actual ticket gates for their homes
Japanese town suing resident for being a jerk
New fish discovered and named “Vanderhorstia supersaiyan” for obvious reasons
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Japanese government considering tripling departure taxes to combat overtourism
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Nana manga artist Ai Yazawa teams up with Uniqlo for T-shirt line, brand-new illustration【Pics】
Uniqlo’s new line of Sailor Moon T-shirts to go on sale soon, and we can’t wait to buy them
Second series in Uniqlo’s “Pokémon Meets Artist” collection of graphic T-shirts revealed
Uniqlo’s new History of Dragon Ball T-shirt line is an awesome trip through the anime’s past【Pics】
Uniqlo’s Disney T-shirts feature art by manga divinity and royalty【Photos】
Uniqlo Pokémon T-shirts sell out in Japan, customers swoon over gorgeous designs in real life
Super Mario T-shirts make an encore appearance at Uniqlo as part of UT Archives【Photos】
Uniqlo announces brand-new line of awesomely beautiful Sailor Moon T-shirts
Uniqlo teams up with shojo manga/anime masters Clamp for new World of Clamp T-shirt line【Pics】
Uniqlo combines art of Doraemon and Leonardo da Vinci in new Louvre crossover T-shirt line【Pics】
Uniqlo Pokémon T-shirt grand prize-winner disqualified for violating contest rules
Uniqlo announces new line of awesome Dragon Ball T-shirts and hoodies【Photos】
Pikachu is recharging as Pokémon and Uniqlo unveil adorable new Pokémon Sketch T-shirt line【Pics】
Design-your-own-Pokémon-T-shirt service launches at Uniqlo, dozens of species to work with【Pics】
Uniqlo celebrates sumo with new line of historical sumo art T-shirts【Photos】
Spy x Family T-shirts from Uniqlo let you make your love of the anime an open secret【Photos】
Leave a Reply