
Summer isn’t quite over yet, but the ice cream maker is looking ahead to two of Japan’s fall favorites.
The Japanese division of Häagen-Dazs, the American ice cream company with the German-sounding name, has never been shy about incorporating traditional Japanese flavors and ingredients into its lineup. This summer alone, we’ve seen the company roll out ice cream varieties made with ultra-premium shade-grown, hand-picked green tea leaves and zunda edamame, and now the Japanese-style ice cream innovation continues with two new offerings.
Both new flavors have their eyes turned towards fall, with the first being Rich Pumpkin, or, to use the Japanese word for the star ingredient involved, kabocha. While externally the kabocha looks like a compact pumpkin with a green rind, it’s flavor is actually closer to sweet squash.
Häagen-Dazs’s rich pumpkin provides a double-dose of kabocha, with rich kabocha ice cream enhanced with kabocha sauce, both of which are made using prized Ebisu kabocha grown on Japan’s northern island of Hokkaido.
Also joining the Häagen-Dazs family is the Murasaki Imo Tartelette, which probably needs a little linguistic explanation too. “Murasaki imo” literally translates to “purple potato,” and refers to a type of dark-peeled Japanese sweet potato. “Tartelette” is a tart-like pastry, and so the Murasaki Imo Tartelette, which is part of Häagen-Dazs’s Crispy Sandwich line, takes custard ice cream, swirls in murasaki imo sauce, and encases the whole thing in murasaki wafers.
Both flavors are on sale now at supermarkets and convenience stores in Japan, priced at 319 yen (US$2.95).
Source: PR Times via Entabe
Images: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!






Häagen-Dazs Japan lifts the lid on new Japanese Chestnut, Pumpkin, Sweet Potato treats
Comparing Japanese sweet potato ice creams that unite both summer and fall in one cup【Taste test】
Häagen-Dazs’ Japan’s new sweet potato ice cream disappoints AND completely satisfies us
Häagen-Dazs Japan unveils its next unusual ice cream flavour: orange sweet potato
Häagen-Dazs’ new chestnut mochi ice cream is ready to fall into our stomachs this autumn
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Studio Ghibli unveils new anime calendars and diary planners for 2027
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Family Mart joins forces with legendary sumo wrestler Chiyonofuji for new Convenience Wear collection
Janken Kebab: Win at rock-paper-scissors and get extra fillings at this fun Japanese kebab shop
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Is Tokyo’s Odaiba, once one of its trendiest neighborhoods, becoming a ghost town? [Photos]
Beautiful 785-step Japanese shrine sando stairway walk is one very good reason to visit Kagawa
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
7-Eleven Japan goes viral for chilled soba that’s “too salty to eat”
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Häagen-Dazs may have made the perfect sweet potato ice cream, and it’s a Japanese convenience store exclusive
Japan gets Häagen-Dazs Purple Potato ice cream for a limited time
Häagen-Dazs tempts us with first-ever Japanese flavor sorbet and ice cream combo!
Häagen-Dazs Japan releases delectable new ice cream bar flavor — coconut!
We try Häagen-Dazs Japanese-style — and the rich sweetness makes us swoon!【Taste Test】
Healthy ice cream? Well, these new Häagen-Dazs vegetable flavors at least sound healthy!
Say Goodbye, Japan — Häagen-Dazs to Close Last Store on April 25
Häagen-Dazs Japan’s new ice cream flavor will taste like yogurt and honey!
Häagen-Dazs’ beloved mochi ice cream is back with a new black sesame syrup flavor
Häagen-Dazs new zunda mochi ice cream gives us a lot of delicious things to think about
Häagen-Dazs Japan gives us another Crispy Sandwich flavor to swoon over: roasted green tea
Häagen-Dazs’ special new flavor, Japanese citrus, is just in time for the start of summer!
Häagen-Dazs Japan’s delicious mochi ice cream makes a comeback this fall
Häagen-Dazs new Japanese ice cream looks freaky, tastes great
Häagen-Dazs’ awesome mochi ice creams with black sugar syrup and sweet miso glaze are coming back
Häagen-Dazs Japan turns 30, celebrates with commemorative rose and sakura ice cream