
A new and welcome addition to the world of matcha sweets.
One of the things that makes Japanese convenience stores so awesome is the huge variety of tasty foods they stock. Whether you’re after onigiri rice balls, bento boxed lunches, pre-made pasta dishes, or all sorts of candies and chips, your local combini (as convenience stores are called in Japanese) is standing by ready to fills your needs and stomach.
That variety isn’t static either. Convenience stores are constantly refreshing their product lineups, often cycling in seasonal favorites. For example, with strawberries being particularly prized in winter in Japan, this week convenience store chain Lawson added the Strawberry Custard Sandwich (pictured above) to its sandwich shelf. A chilled dessert sandwich, it looks plenty tempting on its own, but we imagine a lot of customers are going to be reaching right past it to instead grab one of these absolutely mouth-watering Matcha Green Tea Bread Strawberry Milk Sandwiches.
Made with green tea powder from leaves grown in the town of Uji, Kyoto Prefecture, Japan’s most respected matcha-producing community, the green tea strawberry sandwich is a comprehensive culinary pleasure concept designed to stimulate an array of taste receptors. The rich flavor of the fluffy bread gets a boost of sophisticate gentle bitterness from the matcha, the sliced strawberries contribute a touch of tartness along with their fruity sweet notes, and the filling of cream and condensed provides their own straightforward decadent sweetness.
At 368 yen (US$3.55), the Matcha Green Tea Bread Strawberry Milk Sandwich is a 20-yen premium over the non-matcha strawberry sandwich, but this looks to be a luxury we can definitely find room for in our budgets. Both varieties are on sale now, and if this is your first time hearing of Japanese fruit sandwiches, allow us to show you even more of what you’ve been missing.
Source: Lawson via Japaaan
Images: Lawson
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


Family Mart releases new collection of Uji matcha sweets to make green tea lovers swoon
7-Eleven’s new whipped cream sandwich takes Japanese convenience store food to a whole new level
Meg tries the new convenience store-exclusive Matcha Green Tea Steamed Bun【SoraNews24 taste test】
Matcha chocolate-covered strawberries: The newest green tea treat from Kyoto
McDonald’s Japan’s matcha dessert family grows with the new strawberry green tea Frappe
Japan is so hungry for workers it used up its five-year visa quota in record time
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The dream of riding Final Fantasy Chocobos is coming to Tokyo VR centers
Visiting Tokyo’s newest unmanned Self Cafe in Shibuya
Japanese bonsai trees made from paper stay beautiful without water or pruning
Pringles Chocolate, but with a Japanese twist, is the snack hack you should be trying right now
Studio Ghibli announces first new short anime film in 8 years, exclusive to Ghibli Park
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Pikachu to cuddle with kimono-clad beauty on Tokyo street as part of flower art event
Pokémon hot spring footbath opening in Japan this spring
Injuries on stairs in Tokyo highlight an overlooked design flaw
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Mouth-watering green tea-covered strawberries about to go on sale at Japan’s Mujirushi Ryohin
Japanese convenience store chain’s new matcha sweets are heaven for green tea lovers
New Häagen-Dazs Green Tea Fondue Crispy Sandwich is absolute heaven for matcha lovers!
Matcha green tea meets strawberries in Japan-exclusive drinks from The Coffee Bean & Tea Leaf
Japanese-style strawberry sandwiches win mainstream fans in U.K., but aren’t quite like the originals
The Ultimate Battle for Ham Sandwich Supremacy – we rank Japan’s convenience store sandwiches
Are Japanese convenience store sandwiches scamming us with their fillings?
Tokyo’s matcha green tea tuna sandwiches: A culinary wonder we didn’t know we needed until now
25 different Japanese convenience store sandwiches – What’s inside them?【Photos】
Beyond matcha sweets: Japan’s favorite katsu sandwich maker releasing matcha pork cutlet sandwich
Turn your toast green with new matcha green tea cream spread from Japan
Family Mart makes matcha dreams come true with new lineup of strong green tea sweets in Japan
Japanese convenience store denies use of Nintendo alien labor in new dessert sandwich
Japan’s new convenience store calorie-bomb sandwiches have even more calories outside Tokyo
Matcha Fair comes to Ikea with all things green tea
Ikea Japan’s matcha sweets fair is back, and with all-new green tea desserts!